$5

TEALEAVES #ColorInSight Documentary Screening & Panel Discussion on Color

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World Art Centre (Goldcorp SFU)

149 W Hastings St, Vancouver, BC V6B 1H4

Vancouver, BC V6B 1H4

Canada

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Description

Color is ubiquitous in the human experience. For companies, color has long been a tool that the most memorable brands use to assert their identity. However, in a world where attention spans have plummeted, color has become an industry-agnostic tool that only the best brands wield to capture their audience’s attention.

By sharing the experience of experts across a wide variety of domains, this panel will explore how brands across industries can harness the power of color and how color strategy can have a large impact on the perception of products and services enjoyed by many. Watch the teaser.


About TEALEAVES’ #ColorInSight Documentary:

Color In Sight brings together 11 experts of industry, gathered around one powerful, little detail: color. We explore how top brands—Pantone, Herman Miller, OPI nail lacquer, Nike, EnChroma corrective lenses for the colorblind, Cornell Food and Brand Lab, Kidrobot, Brown University Visual Perception and Cognition Lab, UBC, a 2-Star Michelin chef, and TEALEAVES—think about and use color in the most effective and compelling way. By hearing their own experiences, the goal is to bring about an appreciation for the detail of color selection and how it can have a large impact on the perception of products and services enjoyed by many.

Why color? In luxury, it’s the details that matter. TEALEAVES blends teas specifically for color, alongside aroma and taste, with understanding that “the first taste is with the eyes”. We documented the journey to share with you, with the belief that the best condiment to any cup of tea is wisdom to share and a great story to tell.


Event Specifics:

Doors Open 7:00pm
Event Starts: 7:30pm ends at 9:00pm
All ticket proceeds go toward Vancouver Design Festival


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Panelists:

Lana Sutherland - CEO, TEALEAVES
Lana Sutherland is CEO and Co-founder of TEALEAVES, the tea purveyor of choice to five-star hotels and Michelin chefs worldwide. TEALEAVES offers over 200 eclectic blends with leaves sourced from the world's tier-one gardens.

Aoife Mac Namara - Dean of the Faculty of Communication, Art and Technology
With a background in Fine Art and Social History, Aoife was appointed Dean of Visual Arts and Material Practice at Emily Carr University of Art and Design in 2013. She then joined SFU in the role of Dean at Faculty of Communication, Art and Technology in September 2015.

We'll be announcing more panelists soon!


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Date and Time

Location

World Art Centre (Goldcorp SFU)

149 W Hastings St, Vancouver, BC V6B 1H4

Vancouver, BC V6B 1H4

Canada

View Map

Refund Policy

No Refunds

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