Many marketers believe if you collect your opt-ins correctly and send your Commercial Electronic Messages (CEMs) according to CRTC specs, that you are CASL compliant. FAIL!
CRTC expects a commitment to electronic messaging. A commitment that starts with senior management. We have boiled their document "Compliance and Enforcement Information Bulletin CRTC 2014-326 - Guidelines to help businesses develop corporate compliance programs" down to 5 distinct stages that we will discuss in detail so every attendee is very clear what CASL compliance looks like in their organization.
Join Derek Lackey, President of the Direct Marketing Association of Canada (DMAC) and Matthew Vernhout, Chief Privacy Officer of Inbox Marketer as we discuss the specifics of CASL compliance. CASL is currently being enforced and your organization should already be compliant.