The Adaptive Strategist: PR in the Age of AI + Holiday Social

Note: This is a combined ticketing event -- one ticket gets you access to the workshop and the holiday social.

About the Workshop

TIme: 5:30 - 6:30 p.m

Location: The Powerhouse, 21 Jones St., Stoney Creek, ON, L8G 3H9

Brady Wood’s career has spanned high-pressure, high-change environments, from hospital leadership to scaling national brands to advisory. Across every stage, he’s seen one principle hold true: success belongs to those who can learn and adapt faster than their environment.

In today’s world the potential of public relations is not simply effective communication, but strategic adaptability in action. As AI accelerates information and compresses decision cycles, PR professionals are uniquely positioned to act as adaptive strategists. By sensing shifts, interpreting complexity, and guiding leaders through ambiguity.

In this talk, Brady shares lessons on building a career and a leadership mindset defined by continuous learning, curiosity, and the courage to evolve in public.

About Brady Wood, MA, MCM

Brady Wood is an executive and entrepreneur with a track record of building a nationwide consumer business following a 10+ year career as a hospital executive and asset to the Ontario health bureaucracy. He now invests and advises clients on growth and strategy. Brady is also deeply involved in innovation within the academic health sciences, including an active role with the Canadian Institute for the Transfer of Knowledge (CITE), and is a faculty member in McMaster University’s Medical School in the Division of Education and Innovation.

The CPRS Hamilton Holiday Social will take place immediately after Brady's talk.

Time: 6:30 - 8 p.m.

Address: 21 Jones St., Stoney Creek, ON

Dress code: Festive attire is always welcome

Light refreshments will be provided