THE ART OF CROWDFUNDING is a day-long workshop for filmmakers, musicians, artists, activists, entrepreneurs, inventors, designers, lovers, and anyone who wants to make their idea, dream, or vision a reality through crowdfunding.
Taught by filmmaker & media activist IAN MACKENZIE (Occupy Love, Sacred Economics), he demystifies the world of crowdfunding and the specific storytelling strategies that will help you tap into the revolution.
"Ian is a crowdfunding master. From his experience he knows what it takes to be successful, and, even more importantly, is adept at coaching others to find success in crowdfunding as well." – Kate Drane, Indiegogo
Ian has offered these popular workshops in Vancouver, San Francisco, Portland, Sacramento, and Los Angeles. This builds upon Ian’s previous strategy-based workshop, focusing exclusively on crafting the narrative for your campaign and developing your own campaign.
After exploring numerous real-world examples (from Be Brave to Dusty Playground), by the end of the night, you will have the concrete structure of your campaign and the confidence to launch. Woven between the strategy is Ian’s signature insight and heart - with the promise to leave you inspired to create a future that works for all life.
BONUS: Every participant will get a video download of Ian's previous 2 hour workshop "Crowdfunding 101" which covers specific crowdfunding strategy, tips and how to manage your campaign.
ABOUT THE WORKSHOP
"Thank you for the fantastic workshop tonight! I feel energized and full of gratitude." - Participant
PART I. DECONSTRUCTING STORY
The first half of the workshop will explore the nature of story, looking at the power of mythology and how stories create our world. Then we’ll focus on how effective crowdfunders have woven powerful stories throughout their campaign. Finally, we’ll deconstruct specific examples and why they worked.
PART II. CRAFTING YOUR NARRATIVE
The second half of the workshop will guide you towards developing your own campaign narrative. Though partner exercises and group work, you’ll outline the compelling elements of your campaign, script a concept for your pitch video, and produce the blueprint to launch your campaign.
WHO THIS WORKSHOP IS FOR
No previous experience with crowdfunding or filmmaking is necessary. This workshop is for anyone who wants to understand the world of crowdfunding, and how to run a successful campaign: artists, entrepreneurs, activists, non-profits, and more. Even if you’ve already dabbled in crowdfunding, you will gain valuable insight for future campaigns.
ABOUT THE INSTRUCTOR
"Thanks Ian, changed my whole view of what is possible the crowdfunding." -Mike
Ian MacKenzie is a media activist and filmmaker from Vancouver. In 2010, he crowdfunded over $80K with director Velcrow Ripper for the feature documentary Occupy Love. Ian has since successfully helped raise over one million dollars with over 30 crowdfunding projects. He is also the director Sacred Economics, and more recently, the short film Reactor. Ian now speaks and writes widely on crowdfunding.
Ian MacKenzie is a filmmaker & media activist based in Vancouver, BC. He has a background in video journalism, short films, and documentaries, with his work appearing in The New York Times, National Geographic TV, CBC Documentary, The Globe and Mail, Adbusters, and festivals around the world.
He co-produced Velcrow Ripper’s feature documentary Occupy Love (2013). Sacred Economics (2012) is one of his most popular web films, in collaboration with author Charles Eisenstein. Ian’s previous short The Revolution Is Love (2011) was named one of the top 10 Occupy films to watch 2011.
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