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The Artistry and Impact of Great Storytelling with Leah MacMillan, SVP Glob...

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1309 Carling Ave

bitHeads Theatre

Ottawa, ON K1Z 7L3

Canada

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We're thrilled to welcome Leah MacMillan, Senior VP Global Marketing, Trend Micro, as our keynote speaker for February's Networking Event:

"The Artistry and Impact of Great Storytelling"

“If you build it, they will come,” is only true in Field of Dreams. Building the right product means nothing without a compelling, consistent story to promote it. Getting the narrative right can be an agonizing process, but if done right can have lasting and measurable effects. The organization will embrace it. Salespeople will repeat it. Market influencers will endorse it. And customers and prospects will feel like you are speaking directly to them.

Leah's presentation will offer tips and guidance not only for creating memorable and meaningful messages for your product, service or company but also for getting the story out to market.

Join us for a delicious catered dinner, quality networking with like-minded product people, and leave with a greater appreciation for the importance of storytelling, and the inspiration to think of ways in which you can improve your own messaging and marketing mix.

A little bit about Leah

As the head of corporate marketing at Trend Micro, Leah MacMillan is responsible for the marketing strategy, message and brand image that drives interest and preference for the company and its solutions. As the ‘chief storyteller’, she is passionate about products and innovation and strives to find compelling and creative ways to express Trend Micro’s story to customers, partners, analysts, shareholders and the media.

Leah’s unwavering love for software development and high-tech marketing began 28 years ago when she first joined Corel Corporation, a dynamic consumer graphics software company. Since then she has held senior product management and marketing leadership positions at Entrust, a respected enterprise security company, at IBM Cognos, a proven leader in business analytics, and now at Trend Micro. She has a Bachelor of Commerce in Marketing and International Business from McGill University.

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Date and Time

Location

1309 Carling Ave

bitHeads Theatre

Ottawa, ON K1Z 7L3

Canada

View Map

Refund Policy

Refunds up to 7 days before event

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