$99

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$99

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Event description
Using corporate stories to build trust, meaning and engagement in uncertain times

About this Event

    Workshop overview
    Corporate storytelling plays a critical role in strengthening the emotional bond between organizations and their employees. 
    That's why corporate storytelling is used as a key management tool to increase employee engagement and productivity across functions, teams, projects, and geographies.
    But, to achieve positive results from storytelling means you must be able to craft, time and tell stories well. 
      In this workshop, you’ll learn:
      • What makes a compelling corporate story
      • When to (and not to) use corporate stories
      • How to tell corporate stories well
      • How to measure the impact of corporate stories
        You should attend if you are a:
        • Corporate communications professionals
        • Employee communications professionals
        • HR managers and directors
        • Department leaders
        • Front line managers
          To get the most out of this workshop, you DON'T need:
          • To be comfortable speaking in front of a crowd
          • A large vocabulary
            Workshop format and details:
            Workshop is delivered via Zoom. Visit www.zoom.us to download the free app.
            Got a Promo Code? Be sure you click the Enter Promo Code link on the top left of the registration page.
            For more information email info@academyofbusinesscommunications.com
            Fee: $99.00 plus HST.
              About your Trainer: Elizabeth Williams, MA, ABC, FRSA
              Elizabeth is a co-founder of The Academy of Business Communications and a long-time corporate communications professional. Her expertise includes change communications, recruitment marketing, strategic employee and leadership communication strategies and employee lifecycle communications. She has worked with many leading brands including TELUS, ADP, Shoppers Drug Mart, Bank of Montreal and Rogers. She is also a sessional instructor at Centennial College and a frequent speaker at industry events.
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              Eventbrite's fee is nonrefundable.

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