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The Cube - Value Proposition, November 11, 18, and 25, 2016

The Cube - Lambton College

Friday, November 11, 2016 at 12:00 PM (EST)

The Cube - Value Proposition, November 11, 18, and 25,...

Ticket Information

Ticket Type Sales End Price Fee Quantity
General Attendance Fee Nov 11, 2016 CA$50.00 CA$0.00
ONE Client Refundable Deposit Nov 11, 2016 CA$50.00 CA$0.00

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Event Details

 Starting Lean: Value Proposition

(3 sessions, 4 hours each)

Entrepreneur's Toolkit Workshops are experientialhands-on workshops facilitated by experienced entrepreneurs. The workshops offer ventures toolsmentoring and peer feedback to solve specific problems and develop essential business components.

In each four-hour session you will generate a deliverable that you will use frequently in the business development process.

Do you have an idea or a product that you would like to turn into a business?

This three-part workshop series is designed to help early-stage ventures understand the Lean Startup approach and learn ways to start collecting feedback from potential customers.

The tools and frameworks covered in the workshop will help you to lower the risk associated with launching your new product or business.

Our approach will also help new ventures to better understand how sales and marketing activities can be organized to land the first customers.

Workshop Schedule

Session 1 – Preparing to leave the building  // October 14, 2016 from 9:00am to 1:00pm

Establish a process to clarify and test key assumptions you have about your business and lower your ventures overall risk.

Deliverable:  Overview of the Lean Startup approach and a tested interview guide based on the venture’s most important foundational assumptions. 

Session 2 - Refining your customer development //  October 21, 2016 from 9:00am to 1:00pm

Ventures learn about the customer situation without pitching their solution. 

Deliverable: A solid customer interviewing technique that can be used continually through the course of a new business development.


Session 3 – Determining your value proposition // October 28, 2016 from 9:00am to 1:00pm

Use data obtained from customer interviews to synthesize customer feedback into a value proposition.

Deliverable: A framework and template for determining your value proposition 

Cost of workshops

The Entrepreneur's Toolkit Workshops cost $50.00 to attend. There are two different ticket types that can be purchased:

1.     ONE Client Refundable Deposit

Purchase this ticket if you are a client of a regional innovation centre (Ontario Network of Entrepreneurs). When prompted on the registration page, please list the regional centre of which you are a member/client at and your current advisor’s name. You will be refunded your full ticket price at the end of the workshop series and upon completion of our post-workshop survey. The post-workshop survey must be completed within four days of the last day of a workshop series for a registration deposit or discount to be refunded.

2.     General Attendance Fee

Purchase this ticket if you are not currently a member/client of a regional innovation centre. This ticket type is not refundable. 

**If you are unable to attend a workshop session, please let us know four business days in advance. We regret that failure to do so may result in the loss of your deposit.

If you would like more information on our workshop programs or how to become a client of a regional innovation centre, please contact


Find out about new workshops by joining our mailing list.

Have questions about The Cube - Value Proposition, November 11, 18, and 25, 2016? Contact The Cube - Lambton College

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When & Where

Lambton College Suncor Sustainability Centre
1489 London Road
Sarnia, Ontario N7S 6K4

Friday, November 11, 2016 at 12:00 PM (EST)

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The Cube - Lambton College

The Cube is Lambton College's hub for entrepreneurship. We offer guidance and support to entrepreneurs who possess the desire to start their own business, acquire an existing business, expand the business they currently own or innovate from within an organization. Our core service includes free business consultation and guidance at our office in Room F202 of Lambton College and The Cube IT in the UWO Research Park, mentorship opportunities, and workshops and networking events for local entrepreneurs.
Provide entrepreneurial education and innovation that is focused on supporting entrepreneurs in Sarnia-Lambton.
Provide opportunities to ignite the spirit of enterprise through access to best practices in entrepreneurship.
Help entrepreneurs build and expand their professional networks through our active collaboration with mentors and community partners.
Develop a pipeline of individuals who can become the region's next generation of entrepreneurs and entrepreneurial workers
What we offer
Assistance with planning and bringing your business ideas to life.
Specific, relevant, and timely guidance from knowledgeable professionals at every stage.
Connecting you to the organizations and individuals who can provide you with the support you need to grow your business.
Networking opportunities with other local entrepreneurs and business owners.
Space to work, research, and brainstorm. Simply make an appointment and we'll open The Cube and The Cube IT to you.
  Contact the Organizer
The Cube - Value Proposition, November 11, 18, and 25, 2016
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