$90 – $150

The Digital Tipping Point

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Location

Location

Matrix Hotel

10640 100 Avenue Northwest

Edmonton, AB T5J 3N8

Canada

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Refund Policy

Refund Policy

No Refunds

Event description

Description

Digital Alberta and IABC Edmonton present
The Digital Tipping Point

#DigitalTransformationYEG

The digital landscape seems to shift overnight. No matter how well your current strategies and processes may seem to work, newly emerging technologies and trends continuously present more efficient and effective ways of doing things.

But, in today’s fast-paced digital world, how do you know which areas are worth investing time and effort in, and which are fleeting trends that result in little impact?

The Digital Tipping Point is a half day conference presented in partnership by IABC and Digital Alberta, designed to answer that exact question. Through a series of keynotes, case study presentations, and panel discussions, you’ll hear industry leaders share their experiences transforming today’s organizational processes using the latest technology and innovations, and walk away with tangible strategies that’ll prepare you for the digital tipping point.



Program

  • 8:00 AM Registration Opens

  • 8:00 AM - 8:45 AM Registration & Continental Breakfast

  • 9:00 AM - 10:00 AM Keynote Presentation

  • 10:00 AM - 10:15 AM Networking Break

  • 10:15 AM - 11:00 AM Breakout Sessions

  • 11:00 AM - 11:15 AM Break

  • 11:15 AM - 12:00 PM Breakout Sessions

  • 12:00 PM - 1:00 PM Lunch & Networking

  • 1:00 PM - 1:45 PM Closing Breakout Sessions



Keynote:

The Startup Mindset: The Benefits of Building an Agile Team

Improved communication, more effective use of resources, greater innovation - these are just a few of the benefits adopting of an ‘agile mindset’ promises to deliver. But what does an ‘agile’ team really look like and how can organizations realistically shift to an agile mindset within their teams?




Networking Break

Refresh and reset with fellow attendees before your next session! Your networking break is sponsored by SOS Media.

SOS Media Edmonton



Session and Speaker Information

*Session schedule is still being finalized. Attendees will be notified via email of the final session schedule prior to the event.


Breakout Sessions

Panel: Transition to Digital Annual Reports

The creation, printing, and distribution of annual reports has a long-standing history in many organizations. Our panel members are among the increasing number of companies who are opting to move their annual reporting to digital formats. See their creative approaches to annual reporting, hear the challenges they’ve faced, and learn from their tips for successfully shifting your reports online.


Building a Microphone: CompuVision Case Study

The future is here and you are being disrupted. When bridging the gap between technology and communications how do you proceed? How do you create your own “microphone” in a time when the way we get our content is rapidly evolving? What are the possible “microphones” in your strategy? There is an exodus in thinking linear about the tradition approaches we take in our market today. How can we choose an exponential view into an organization’s communications and marketing strategy? Technology is the force driving this change and to be relevant in the future, it is time to start building our stories with a technology lens.


Digital Community Engagement: Igniting Conversations Online

Sparking conversations with your customers can often be a challenge. Encouraging meaningful conversations online, where anonymity and free speech rain free, can feel overwhelming. Find out how the City of Edmonton is successfully igniting conversations online as part of The City Plan Engagement Strategy.


Innovating with AI

Deep learning, machine learning, artificial intelligence - we’re hearing more and more frequently how these technologies are shaping our businesses and the world we live in. Find out how one companiy is leading the way in AI enterprise adoption, research, and community engagement.


Analytics Case Study: EPCOR

We all know its best practice to identify metrics, track activity, and report on results, for ALL marketing campaigns. But, we also know tracking and analyzing data is often easier said than done. Hear from one of Edmonton’s leading agencies as they walk us through how they uncovered key insights for one of Edmonton’s largest utility companies.


Privacy and Effectiveness: Striking the Balance

Reaching our audience to effectively communicate our message is the key priority for communicators today. But how can marketing and communications professionals navigate the variety of local and global privacy rules and regulations, to effectively achieve their goals?

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Date and Time

Location

Matrix Hotel

10640 100 Avenue Northwest

Edmonton, AB T5J 3N8

Canada

View Map

Refund Policy

No Refunds

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