The rise of data regulatory compliance and the imminent death of cookies is a perfect storm that will give way to a newly empowered marketer - one who understands and invests in the value of first-party data.

This session will cover dominant market forces in digital marketing including:

• The evolution of digital media spending trends

• Avoiding unnecessary risks in data privacy

• The impacts of a cookie-less future

• Why identity is the new gold

• Crafting a futureproof first-party data strategy

Meet the Speaker

Alex Langshur, Co-CEO, Cardinal Path

Alex is a founder and co-CEO of Cardinal Path, a premier digital data analytics firm, and part of dentsu. He works with leading organizations to create, implement, and action advanced analytics strategies that drive bottom-line returns. He leads the key client group responsible for driving value data strategies that integrate and activate data from across client's technology stacks. Alex hosts the Google Partners Podcast, has keynoted and spoken at digital analytics and marketing conferences around the world, is the past-President and Director Emeritus of the Digital Analytics Association (DAA), and teaches digital marketing optimization at the University of British Columbia.

Please note this event will be held on Microsoft Teams Live.

1. RSVP today.

2. Save The Date - We will email you an access link to join the event.

Questions?

Email kate.dobrucki@dentsu.com

Reserve your spot for this exclusive LiveTalk.