The Magic of First Party Data [ DAA Event, Toronto]
As more and more brands are leveraging data to provide personalized experiences, consumers' expectations are rising exponentially. As a result, marketers in all industries today face fast rising expectations from customers to deliver great and relevant experiences to them in real time, on any device.
Do you understand what "first party data" is and its value? Are you leveraging real-time first party data to not only move quickly but also interact intelligently with your customers? And if you think you "logged in users" is a must for first party data, you're letting an opportunity pass you by.
Come and hear how Rogers Communications, Toys R Us, ALM Media and Mason Companies (Shoemall.com) are exploiting their first party data to achieve meet and exceed expectations and deliver awesome results.
We’ll explore how to piece together the data flowing through siloed marketing applications and systems, and leverage it to drive more relevant, enjoyable, and profitable customer experiences. And siloed technology is not not a problem. There's no need to be tied to one vendor. Build your own marketing cloud using your current best-fit email, programmatic and analytics solutions.
The evening will begin with presentations by:
- Hemash Bhatti, Manager, Marketing Strategy & Analysis at SapientNitro, will clarify what first party data is and illustrate its beneficial use in a case study.
- Ted Sfikas, Director Solutions Consulting at Tealium, will share three case studies, in addition to describing a framework that can stitch together disparate data sources in real time.
Following presentations, our two speakers will form a panel for a discussion with you, the audience, and be joined by Emir Ozdemir, Senior Manager Digital Analytics at Rogers Communications. Emir leads teams that transform digital data into actionable insights and drives improved customers experiences across online and offline journeys. The panel will be moderated by June Li, DAA Local Chapter Co-Chair and Managing Director of ClickInsight.
Everyone present will be entered into a draw to win a complimentary conference pass to any eMetrics conference. London? Berlin? San Francisco? Must be present to win!
6:30 pm: Sign in & networking
7:00 - 8:30 pm: Presentations & Discussions
8:30 - 10:00 pm: Networking
Light refreshments will be served. Registration includes one complimentary drink ticket.
Oct. 18 update: The Stealth Lounge will be open at 4 pm for registered attendees who would like to watch Blue Jays game 4 ahead of this event.
Thank you Tealium for sponsoring this event.
- Registration is limited due to space limitations.
- Please sign up by noon Tuesday, October 18.
- DAA Members: Free (sign up on the DAA website.
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- Non-Member: $20 including HST.
Click on the [Tickets] button above.
Questions? Please email firstname.lastname@example.org
Is my registration/ticket transferrable?
Yes, by end of day October 17. Please email email@example.com.
What is the refund policy?
Instead of a refund, we will give you a complimentary registration at the next event or you can transfer to another person. If you can't make it, please email firstname.lastname@example.org.
The name on the registration/ticket doesn't match the attendee. Is that okay?
If you would like us to substitute names, please email email@example.com by end of day October 17.