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The Neurocognitive Power of Rhetorical Figures

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Waterloo Public Library - Main Library

35 Albert Street

Waterloo, ON N2L 5E2

Canada

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Understand how and why sayings and songs get stuck in your head!

About this Event

Your head is full of rhetorical figures. All those proverbs and sayings you know, the snatches of songs that loop annoyingly in your brain, the soundbites of politicians, those advertising slogans and jingles, the heuristics for spelling and doing math, the nicknames you have for friends and loved ones, the way you greet people and the way you insult them... They all got into your noggin and stay in your noggin because they are patterned to glom onto your mnemonic receptors: because they are rhetorically figured. In this fascinating talk, we’ll take a look at the how and the why of rhetorical figures as delivery vehicles for knowledge, beliefs and ideology.

Speaker

Dr. Randy Allen Harris is a Professor of Rhetoric, Linguistics and Communication Design in the Department of English Language and Literature at the University of Waterloo. Prof. Harris works at the intersection of computation, cognition and rhetoric. His books include Linguistic Wars, Voice Interaction Design and Rhetoric & Incommensurability.

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Waterloo Public Library - Main Library

35 Albert Street

Waterloo, ON N2L 5E2

Canada

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