The New Marketing Department in a Digital World
Event Information
Description
Come join us and our expert panel for an insightful, honest and inspiring conversation about the future of marketing departments in a technology-driven world.
ARE YOU A MARKETER DEALING WITH DIGITAL TRANSFORMATION IN YOUR ORGANIZATION?
You’re invited to an intimate and interactive event on May 12, 2017, to discuss “The New Marketing Department in a Digital World.” Hear from our C-suite marketing panel from McDonald’s Canada, ALDO and the Canadian Olympic Committee who are at the forefront of building successful marketing teams yet faced with incredible challenges. They’ll share their insights and opinions in a provocative panel discussion—from how to align with business objectives and strategy to talent integration and execution.
PANELISTS:
Antoinette Benoit, SVP Marketing at McDonald’s Canada
Antoinette Benoit joined McDonald’s Restaurants of Canada Limited as Senior Vice President of Marketing in March 2014. Prior to joining McDonald’s Canada, Antoinette held the position of Vice President, Strategy & Insights at McDonald’s Europe.
A native of Paris, France, Antoinette joined McDonald’s France in 1997 as Product Manager, Local Store Marketing. In addition to her professional leadership, Antoinette is a passionate advocate of diversity and inclusion initiatives across McDonald’s and served as Committee Chair of the European Women’s Leadership Network (EWLN) from 2009 to 2012.
Derek Kent, CMO at Canadian Olympic Committee
Derek is a seasoned communications and brand marketing leader and his unique background includes working with the world’s best-known brands, including Nike, the Olympics and Molson-Coors. He fuses his global experiences in PR, Marketing and Sales with his creative vision, to build brand strategies and campaigns that turn heads. Since arriving at the COC in 2011, Derek has been a passionate agent of change, building a best-in-class team that delivered a dramatic increase in licensing revenue, sponsorship revenue, brand engagement and multiple award-winning campaigns. He is the architect of #WeAreWinter the COC's largest and most successful marketing campaign in its history, garnering 23 marketing, digital, social, and graphic design awards. He was formerly based in New York as the US Media Relations Director of NIKE, Inc., the world’s leading sports company.
Valérie Vedrines, Vice President Brand Commercialization at ALDO Group
Valérie Vedrines is recognized for a marketing approach based on innovation, audacity, and differentiation. At the head of several major brands’ repositioning, she successfully defended the competitiveness of Canadian brands. Recipient of numerous awards for these marketing campaigns, Valérie is especially proud to be a game changer who has had a positive impact on society with policies such as no model retouching at Jacob and by supporting emerging Canadian artists at Smart Set.
Moderator: Andrea Sampson
A former Strategist and Consultant, Andrea spent over 25 years working in marketing and advertising, presenting and developing strategies for Fortune100 companies. Four years ago, Andrea’s passion for ideas led her to TEDxToronto where she volunteered initially as a Speaker Coach, then in 2015 became the Director of Programming. In 2016 she became Conference Co-Chair. This voluntary role was instrumental in the creation of Talk Boutique, a speaker management, development, and representation company which she co-founded.
With a natural talent for developing compelling stories and persuasive content, Andrea is a sought-after speaker coach helping teams, executives and aspiring or professional speakers develop their presentations or pitches. In 2017, Andrea took on the voluntary role of Co-Director of Programming and Curation for SingularityU Canada Summit making her part of the team bringing SingularityU to Canada. She is also a founding Board member and Treasurer for the Account Planning Group (APG) Canada. In this role, Andrea has been instrumental in shaping and defining the APG Canada's direction, mandate and core activities.
WHY SHOULD MARKETERS ATTEND?
As technology and digital platforms collide with traditional brands and media how will the Marketing department of the future shake out? How do you build truly integrated marketing teams? Foster digital and innovative technology expertise? Build a marketing department at the forefront of innovation?
Whether you’re a marketing manager on the front lines or a seasoned exec, this is your opportunity to meet colleagues across many industries in a relaxed setting. After the panel and interactive discussion, please stick around to talk shop at a cocktail reception with yummy food and drinks where you can mingle with your fellow marketing mavens.
Tickets are $40 and go towards the costs of hosting this non-profit event. (Refreshments and drinks are included in ticket price)
We’ve limited the attendance to keep it intimate and interactive so don't miss out on securing your seat!
