The Online Marketing Roadshow

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Innovation Works London

201 King Street

1st floor, RBC Vault

London, ON N6A 1C9


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Tom Germain, CEO of Coder Scoop Inc.

John McDonald, CEO of B2B Lead Generators

Special Guest speaker: Gord Delamont, publisher of London Inc magazine.

Here are some SurveyMonkey comments from attendees of the previous editions:

"Loved the opportunity to get valuable info from a knowledgable professional in the industry, in plain language and at no cost!" - unidentified attendee

"I did learn some new information about the ways to market my business and technology that would be helpful" - Lauren

"The workshop provided a solid foundation for building a digitally savvy business without having to read a thick book" - unidentified attendee

"I learned a bunch of stuff I didn't know about" - Rachel

"good and useful information -you have obviously been in the business for a while: it was good to hear about how you have learned things, including the difficult lessons" - Kerry

This hands-on presentation is for anyone interested in promoting their business in the 21 st century! The workshop''s purpose is to educate business owners about the many digital resources they have at their disposal to promote their business, and how to use those resources effectively.

A sampling of topics covered:

* Web page: Your main facade ; dos and donts; making it mobile friendly; free resources & tools.

* Hosting options

* SEO (search engine optimization): rules are different nowadays, but seo is still relevant

* Why is blogging smart marketing?

* Hiring a web designer or programmer: how-to avoid getting burned; various options explored.

* Presence and effective promotion on social media: Facebook, Twitter, LinkedIn, Pinterest, Instagram, Yelp.

* Paid advertising: social media, Adwords, Yelp, other sites. How to make effective campaigns.

* Is advertising in paper based publications worth it?

* Is a press release worth the cost?

* Creating cost-effective promotional materials from your computer: business cards, brochures, posters, swag.

* Hosting lectures promoted online: not just a sales pitch; Meetup, EventBrite. Free or not free?

* Statistics aren't just numbers! Extracting value from data. Google Analytics.

The workshop will take place on the 2nd floor, in the BMO boardroom. Space is limited to 20 attendees, so RSVP soon!

Note: We go to a lot of trouble organizing these workshops and they're free to you, so our policy for no-shows is permanent barring from all our future events. If your plans change, please make sure you un-rsvp or otherwise advise us, ahead of the event.

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Innovation Works London

201 King Street

1st floor, RBC Vault

London, ON N6A 1C9


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