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The Power of Niche Marketing

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Join us to learn tips and tricks for how to tap into and uncover your niche!

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Join us to discover why having a niche customer focus can help you get traction for your venture fast.

You will learn to tap into and how to uncover your niche, why your own life story can set you apart from your competitors and ensure that your ideal customers connect and only buy from you…it’s as easy as 1, 2, 3…but you’re going to have shift your thinking and how you look at your market.

Are you ready to shift? In this interactive workshop, you will be able to identify the ideal client for you, hone in on communicating your benefits, stop wasting time and money on advertising, selling and marketing that does not work, craft your marketing story, develop a marketing message that connects to what matters to your ideal customer and develop a strategic outreach and marketing plan.

About our Speaker:

David Cohen is an author, business coach and facilitator and the former host/producers and creator of The Small Business Big Ideas Show heard weekly for over 9 years. David has taught thousands over the years in both the non-profit and for-profit sectors and has coached hundreds of start-ups to make those important first steps. He specializes in helping small business owners mine their strengths, get clear on their value, their markets and begin to develop a sales and marketing game plan that gets better results.

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Please Note: Registrants will receive email reminders directly from Eventbrite that will include webinar link information. Please remember to check your junk mail for this email.

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Organizer Huron County Economic Development

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