Storytelling is the key to bringing your cause and mission to life. Stories make your work human. They provide the opportunity to connect emotionally with your donors, hopefully revealing the shared values that align with your charity’s mission.

Lois Tuffin and Carol Lawless will share their insights and combined experience as to why storytelling is one of the most powerful tools fundraisers can use to engage and inspire donors to give – and continue to give your not for profit.

About Lois

Lois Tuffin is best known as the former editor of Peterborough This Week. As a volunteer, she has built and implemented communications strategies for YES Shelter, The Mount Community Centre, Big Brothers Big Sisters of Peterborough and other agencies.

About Carol

Carol Lawless is a Senior Charitable Giving Officer at the PRHC Foundation. A background in journalism, feature-writing and magazine start-up, Carol has been working in fund development since 2012 at Your Family Health Team Foundation and the New Canadians Centre in Peterborough. She lives in Peterborough with her daughters Grace and Joan and their beagle, Lally.