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The Social Fusion Formula -- How To Plan, Manage and Develop a Successful Social Media Strategy

Weekly Event - Every 2 weeks - Every Wednesday: 12:00 PM to 1:30 PM (EDT)

The Social Fusion Formula -- How To Plan, Manage and...

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Event Details

Social Media generated leads are 667% more likely to convert to sales than other lead types.

Discover How To Plan, Manage and Develop a Successful Social Media Strategy in 90 Minutes!

Social Media is here to stay. But for many it's overwhelming and confusing. Is it social or professional? Where do the limits lie? What happens when we put our business 'out there'? How do we manage our time? What platform is best? What messages should we write? How do I make my message ripple across multiple platforms so I'm not overloaded with extra work?  

These important questions (and other key issues) are answered during this webinar.

Topics Covered:

  • "What is Social Media?" - the proper definition including myths & realties
  • The 4 pillars of social media: Twitter, YouTube, Facebook and LinkedIn - what to say, why you say it, and when to say it
  • The difference between personal social media and business social media - make friends or make money, you decide
  • The paradigm shift in traditional marketing strategy and what that means to you - language is key
  • The importance of understanding your prospect's state of mind (ATA) and commercial intent - and how to discover them both
  • The fundamentals of communication and how each message type maps to various moments in the "Social Media Arc of Experience" (tm)
  • The Social Fusion Formula: How to manage and automate your social media from a single source whether at your desk or on the go

Strategic Considerations

Although social media is often perceived as a 'technology' it's far more about the psychology. Therefore you'll discover the core SM concepts around the buying process, the prospects state of mind, the mapping of those stages to various social media and the inherent pre-disposition of behaviour styles to channels. 

By the end of the webinar you'll understand HOW all the pieces fit together and you'll know WHAT to say, WHY you're saying it, WHERE to say it, and WHEN to say it. And through the power of automation you'll realize that executing a successful social media marketing strategy is not as complex or as difficult as it may have once appeared.

What Else is Included?

  • The Social Fusion Formula (SFF) Schematic - you'll see how it all connects and how you can automate the entire process
  • The Social Fusion Formula Matrix - the grid that shows which platform for what message type -- This is priceless. No one has ever mapped the social media matrix before!
  • The Social Fusion Formula Mind-map Checklist - Never wonder if you've missed anything, perfect for double-checking your social media plans
  • The Social Fusion Formula - Marketing Strategy Worksheet
  • Money-back guarantee (need I say more?)

Your Success is Guaranteed

If you attend the webinar and are not delighted with the presentation or the materials, simply contact my office and request a refund. I won't give you the 'run around' but would just ask  you tell me why you were not satisfied so I might improve for next time. Please note, we use PayPal for secure online payment processing so your details are safe.

Either way, there's no risk to you!

James Burchill, CEO/CMAC
Business Fusion Marketing

PS. For more information visit

Have questions about The Social Fusion Formula -- How To Plan, Manage and Develop a Successful Social Media Strategy? Contact the organizer

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