$75

The Ultimate Product Launch

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TEC Edmonton

#4000

10230 Jasper Avenue

Edmonton, Alberta T5J 4P6

Canada

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The Ultimate Product Launch

Presented by:
Kurian Thurakan

Each registration is valid for up to two people.

What if you could harness the same power that giants like Apple, Amazon, and Nike use every day to build excitement and anticipation for their new products? You can—whether you’re just starting out or are already an established company. Every new product or service deserves the energy and sales momentum of a scientific, structured product launch. Do this properly, and you are more apt to build the anticipation and desire necessary to generate instant demand on release.

In this three hour workshop, you will learn:

  • Why the real secret to a powerful product launch is not in the actual launch itself
  • The top reasons new launches fail
  • Understanding the core motives of your target
  • How to create a killer value proposition
  • How to construct a “trip wire” offer
  • How to create a launch schedule: tips, tricks, and traps
  • How to Execute your Launch
  • Critical post-launch steps to follow

About the Presenter

Kurian Thurakan
Executive in Residence, TEC Edmonton

Kurian has been a TEC Executive in Residence since 2014, assisting TEC clients with their go to market strategy. Kurian brings over 27 years of sales and marketing experience to his practice. Prior to TEC Edmonton, he founded StrategyPeak Sales and Marketing Advisors, a marketing strategy consulting firm, advising companies in numerous sectors including professional services, manufacturing, distribution, high technology, software, non-profit, medicine, and the life sciences. Preceding StrategyPeak, Mr. Tharakan was a vice-president sales & marketing for an Alberta-based software firm where his team achieved notable wins with several members of the US Fortune 500. Beyond advisory services, a significant portion of Kurian’s work involves teaching and writing on sales and marketing topics.



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Date and Time

Location

TEC Edmonton

#4000

10230 Jasper Avenue

Edmonton, Alberta T5J 4P6

Canada

View Map

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