£11.01 – £15.18

The UX Crunch - Gamification, Ego, Ethnographics & Sketchnotes

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Club Workspace Southbank

1-2 Hatfields



United Kingdom

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On the 4th of May we have an interesting and eclectic mix of talks for you (not to mention the usual beer & pizza!)

Come along to Club Workspace on Southbank, where we will be joined by:

  • Sabrina Bruehwiler - Octalysis Group

  • Richard McMurray - IBM

  • Chris Spalton - Foolproof

  • Gus Waller - Foolproof


To attend our events, we require you to buy an advanced ticket – Please make sure you purchase a ticket to secure your place! Price includes entry to the event, free drinks (Beers, Wines, Soft Drinks) and Pizza.

Important lease note - tickets are NON-REFUNDABLE, please do not purchase a ticket if you are unable to come as we have limited seating and have to purchase the correct amount of food and drink.



Club Workspace - Whether you want to work in Portobello or Whitechapel, Dulwich or Highbury, with over 65 properties spanning London, and with office and studio space for one-person start-ups to teams of hundreds, Workspace provide the supportive and dynamic environment that gives businesses a boost.



We are revolutionising the way in which Experience Designers network and improve their knowledge of the field. We host bi-monthly UX event’s in collaboration with leading companies in the UK showcasing UX case studies and knowledge. Each event is totally different and collaboration is the key to our success. We are always looking for new partners, so please get in touch for more information on how to get involved.

After listening to your feedback and comments we are trying to increase the quality of content, so both Senior and Junior UX professionals will learn something new at each event. We are continuously trying to improve and evolve our event, so please help by completing our feedback form after.

Our tickets always sell out within day’s and with over six thousand people now subscribed to our events on meetup.com and to our mailing lists, we are now the largest monthly UX meetup in Europe!!!



Thursday 4th May 2017 @ Club Workspace (Club Workspace Southbank, 1-2 Hatfields, SE1 9PG)

Welcome back to The UX Crunch. We're doing things a little differently this time around, bringing you three great talks on three awesome (but different) topics. This is the first time we're doing things like this, so we hope you enjoy our eclectic mix of talks and await your feedback!

Our speakers this time will include, Sabrina Bruehwiler from the Octalysis Group talking about UX and Gamification, Richard McMurray from IBM who will discuss the ego in our Design Reviews, Chris Spalton from Foolproof, who will discuss the power of Sketchnotes and also Foolproof's Gus Waller, who will be exploring how to use ethnography to make meaningful products and experiences. For more information, please see the bottom of the event page!

This is an interesting mix of talks and we are hoping there is somethnig for each of you! Open to all levels of experience and with space for up to 80, we would like to invite you straight from work for 6.30pm, to unwind with other UX professionals over some craft beer, wines and pizza. We will be networking from 6.30pm and Guest Talks will begin around 7.10pm. This will be a great event and we look forward to seeing you all there!

Hiring managers are welcome, and if you are interested in hosting or sponsoring an event with us (and would like to get a taste of what we do), please get in touch with Myles McMorrow and we can hold you a ticket!

Tweet the event @TheUXCrunch and let’s get the ball rolling! We look forward to seeing you soon!!!



6.30pm – 7.00pm – Doors Open – Networking, Drinks + Pizza
7.00pm – 7.10pm – Taking seats
7.15pm SHARP - Guest Speaker’s presentations & Q&A (with Interval)
9.30-10.00pm - Final networking & Drinks
Doors close @ 10pm (everyone goes home)



Engaging Users through Gamification

Sabrina Bruehwiler, Gamification Consultant and Designer @ The Octalysis Group

In the UK an 11-64 year old player spends 8.8h per week on games. With 36.4m players in the UK that makes a total of 28.2bn hours per week spent on games!

Gamification is commonly referred to as the use of Game Elements and Techniques in non-game context, placing an emphasis on human motivation as opposed to function focused design. In her talk, Sabrina will explore The Octalysis Framework developed by her business. Created by Yu-kai Chou, the framework is based on an octagon shape, with 8 core drives of human motivation representing each side. Derived from over 10 years of in-depth research and study, it is now the most popular and complete Gamification Framework worldwide.

Sabrina believes in the transformation of the World through Gameful and Behavioural Design. Sabrina's aim is to help you have a more positive impact on your environment and society through Gamification; engaging your users through a more motivated, pleasurable experience.

Sabrina Bruehwiler is a Business Consultant specialised in Gamification and Behavioural Design with over 8 years of experience in Visual Communication and User focused Design.

Sabrina has lead and consulted startups in Africa and Europe, to help improve customer engagement through behavioural science and game design. Sabrina has consulted for the Octalysis Group with clients including Google, Accenture, Ebay, Lego, IBM, Tesla and Yahoo and is delivering projects based on the world-renowned work of Yu-kai Chou. Sabrina is a keen speaker and wants to further support the industry as an international keynote speaker, having recently spoken at events in Greece and the UK and due to talk at upcoming Conferences in the Ukraine and Turkey.

The Shadow Within All our Design Reviews

Richard McMurray, Designer @ IBM

Working in teams and as designers we face many challenges both externally and internally within ourselves. To become better designers and leaders we first need to contend with our ego!

In his talk Richard will aid you in becoming become more aware of your ego in your design critiques and reviews and will offer you three ways of grappling with it!

Richard McMurray has been employed as a designer at IBM for the past three years, currently working in their Chief Information Office. Prior to this he spent many years in the world of business and engineering looking at how different teams work. Richard is a proud mancunian and loves public speaking!

Intro to sketchnotes

Chris Spalton, UX consultant @ Foolproof

In this talk, Chris will look at what sketchnotes are, why they offer benefits and how they can be used in UX. Then, in true UX style, we will get a little more hands on, with a few fun drawing tasks!

Chris is a big visual thinking advocate, keen to encourage people to break through the fear of bad drawing and spread the use of doodling and visual notetaking to capture meetings, and communicate concepts and ideas in an engaging and some times humorous way, and using these techniques to help get yourself, your team and your clients on the same page. (Twitter handle @chrisspalton)

Design vs Anthropology: Using ethnography to make meaningful products and experiences

Gus Waller, UX Consultant @ Foolproof

This talk explores how ethnography is used in product development. Using examples from real projects we explore how common approaches often fall short of reaching their full potential. By exploring examples outside of the UX industry, we learn of alternative ways to use ethnography to design things. The ideas presented open up a new set of questions about how we think about ethnography in product development and business strategy.

Gus studied social anthropology specialising in VR and the environment before moving into UX design in the public sector. He now works as a consultant at Foolproof, an experience design agency.

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Club Workspace Southbank

1-2 Hatfields



United Kingdom

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