$65 – $295

THINK & DISRUPT Session II - Digital Transformation

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Location

The Spoke Club

600 King Street West

Toronto, ON M5V 1M3

Canada

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Description

Session II - Digital Marketing Transformation

June 13, 2019 – Lunch & Learn Session – 11:30am – 2:00pm

Agenda

11:30 Registration & networking – lunch served at 11:30am

11:55 Opening Remarks – Derek Lackey, President, Direct Marketing Association of Canada.

12:00pm – 1:00pm – Kevin Adema

Marketing is Under Attack. Impact Strategies for Marketers

20 years in, we’ve learned a great deal about digital marketing, including what works and what does not. Including the difference between speaking to mass audiences (which we were all pretty good at) and having a real time, two-way dialogue with a potential customer (which few of us do well). Kevin will unpack and put marketing in context for marketing in today’s digital-first world.



1:00pm - 2:00pm Derek Lackey, CIPM | Managing Director, Newport Thomson

Taking Care of Your Customer - Opportunities in good data and privacy practices.

Derek will discuss the new rules for marketing your products around the world. New privacy and data protection regulations and laws have changed the marketing landscape. If you sell product in other countries you have to understand the rules of consent and permissions. Data is no longer yours. It belongs to the individual and there are strict new rules with billions of dollars at stake. Learn about the practical changes you have to make to sell your products now and in the future and how you can turn that into a competitive advantage.


Who Should attend:

Senior marketers and business leaders looking to take your company to the next level.

What you will learn:

To up your strategy game in 2019 by engaging in conversations and generating ideas that will impact your marketing direction for years to come.

Join us for our first of 6 Breakfast Sessions or Lunch & Learns throughout 2019. (more to come)

REGISTER FOR THIS EVENT - $65

REGISTER FOR ALL 6 EVENTS & SAVE BIG - $295

BONUS! Registration for all 6 events INCLUDES your annual membership in DMAC - a $195 value!

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Date and Time

Location

The Spoke Club

600 King Street West

Toronto, ON M5V 1M3

Canada

View Map

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