$70 – $90

Thought Leadership Series - Brand Experiences that Change People’s Lives

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The Vancouver Club

915 West Hastings Street

Vancouver, BC V6C 1C6

Canada

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Brand Experiences that Change People’s Lives


As technology has evolved, so has the ability for marketers to impact people’s lives. As a result today’s marketing strategists should strive to move past focusing on advertising and shift towards crafting exceptional experiences that empower consumers.

Our four presenters will highlight the opportunity brands have to redefine their relationship with consumers across all touchpoints thanks to innovations in tactics, technology, and analytics.

Sally Parrott (VP Marketing, Aritzia): A successful brand can be built on no advertising at all. A 35 year case study in putting the client first.

Steve Rio (CEO, Briteweb): Purpose and Brand: The Foundations for Effective Marketing. To create meaningful and fruitful connections with your audiences, you need a solid foundation of purpose and brand strategy.

Russ Rickey (Strategy Director, Critical Mass): How a Canadian asked to rethink a US healthcare insurance experience employed storytelling to connect design thinking with a customer-centric approach.

Ryan Opina (VP Strategy, Engine Digital): Time is something that you can never get back, so why are brands so content with wasting ours? It's time to stop focusing on 'experience' and start creating empowerment.

When: Wednesday, May 23rd, 2018

  • 5:00 pm – 6:00 pm: Registration

  • 6:00 – 8:00 pm: Presentations, Panel, Q&A


Where: The Vancouver Club, 915 W. Hastings St

  • A reminder that the Vancouver Club maintains a dress code and mobile phone usage policy. Dress Code: Business or Smart Casual attire. Cell Phone Silence Policy: Use of cell phones, tablets and laptops are restricted to the designated event room or private phone booth area of the club.


Pricing:

Members - $80 Regular Price | EB $70 (by May 6th, 2018)

Non-Members - $100 Regular Price | EB $90 (by May 6th, 2018)

Students & Collegiate Members - $80 Regular Price | EB $70 (by May 6th, 2018)


Full refunds will be honoured up to 5 business days before the event.

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Date and Time

Location

The Vancouver Club

915 West Hastings Street

Vancouver, BC V6C 1C6

Canada

View Map

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