In this era of marketing automation, there seems to be more of an emphasis on price and item and less on the brand's story and unique value proposition. But is this a fad or a trend? Hear what CMOs have to say on the topic during this BCAMA Thought Leadership luncheon. When: Monday April 3rd 2017 11:30 – 11:45 Registration 11:45 – Noon: Introductions Noon – 1:15: Presentations, Q&AWhere: The Vancouver Club, 915 W. Hastings St A reminder that the Vancouver Club maintains a dress code and mobile phone usage policy.Dress Code: Business or Smart Casual attire.Cell Phone Silence Policy: Use of cell phones, tablets and laptops are restricted to the designated event room or private phone booth area of the club. Pricing: Members - $80 Regular Price Non-Members - $100 Regular Price Students & Collegiate -$80 Regular Price Early Bird Discount - Save $10 by buying your tickets before: March 1st 2017 Full refunds will be honored up to 5 business days before the event.