Thought Leadership Series - Growth Marketing: How Large Organizations are L...

Growth Marketing: How Large Organizations are Leveraging Data to Improve ROI

It might seem like marketing tools and tactics are changing faster than your team can keep up with. There’s more data and analytics than ever —but how should you use it effectively to improve the ROI of your marketing budget?

Join us on September 19th, 2018 at the Vancouver Club as our four experts will explain how today’s leading marketing teams leverage data and customer insights to deliver growth. You’ll learn how their teams use data to optimize campaigns and which analytics they believe are most important to measure and why.

We’ll also discuss how psychology plays a big role in the choices your customers make, and how you can integrate that into your strategies.

Format: This evening event features 4 presentations followed by a panel conversation. Light snacks and canapes will be served, which are included in your ticket purchase.

Speakers

Kevin Kinghorn

Vice President, Marketing

Vancouver Canucks

Karen Gray

Director, Corporate Marketing

British Columbia Lottery Corporation

Michael Aagaard

Conversion Rate Optimization Expert

MichaelAagaard.com

Matt St. John

Head of Digital Intelligence

Best Buy Canada

Moderator

Krista Brown

Manager, Member Insights

Coast Capital Savings

When: Wednesday, September 19th, 2018

• 5:00 pm – 5:30 pm: Registration and snacks
  

• 5:30 pm – 7:20 pm: Presentations, Panel, Q&A

Where: The Vancouver Club, 915 W. Hastings St

• A reminder that the Vancouver Club maintains a dress code and mobile phone usage policy. Dress Code: Business or Smart Casual attire. Cell Phone Silence Policy: Use of cell phones, tablets and laptops are restricted to the designated event room or private phone booth area of the club.

Pricing:

Members - $80 Regular Price | EB $70 (by September 9th, 2018)

Non-Members - $100 Regular Price | EB $90 (by September 9th, 2018)

Students & Collegiate Members - $80 Regular Price | EB $70 (by September 9th, 2018)

Full refunds will be honoured up to 5 business days before the event.