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Toronto: One-Day Content Marketing Masterclass by Content Decoded

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(To be confirmed in November)

Toronto, ON

Canada

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Refunds up to 30 days before event

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CONTENT DECODED MASTERCLASS:

THE WHY, HOW, AND ROI OF CONTENT MARKETING AND STORYTELLING

A JAM PACKED ONE DAY MASTERCLASS FOR MARKETERS, BY MARKETERS

“Stop interrupting what consumers are interested in and start becoming what they're interested in.” – David Beebe

CMO’s and Brand Marketers understand that interruptive marketing is over, but how do you transform a marketing organization to start implementing creative and content marketing that wins the hearts, minds, and wallets of consumers?

Welcome to Content Decoded.

This is not your usual conference where you just listen to people talk, salespeople pitch you their products, and you leave with little to no real-world insights to help you do your job.

Content Decoded is an intense one day event jam packed with Masterclasses and Workshops where brand marketers come together to learn the Why, How, and ROI of content marketing and brand storytelling.

Content Decoded Masterclass: Toronto Edition Presenters and Special Guests

Presenters

David Beebe

Emmy-winning branded content producer and content marketing leader who AdWeek called a "Branded Content Master Who Makes it OK to Love Marketing"


Alexandre Gravel
Founding Partner and Producer, Toast Studio
Award-winning producer, has worked with multiple large brands making key moves towards leveraging content and branded entertainment.

Special Guests

Roxy Earle
Roxy Earle is a television personality in Canada and a body positivity activist who is also a former advertising executive and marketer herself who now works with brands to create branded content and experiences.

Jonah Brotman
Co-Founder/Evangelist of the Future @ House of VR. Attendees will hear about the future of VR and AR in marketing and actually get to experience it on site at the masterclass.

WHAT TO EXPECT AND WHAT YOU’LL LEARN

Content Decoded kicks off with learning about and discussing The Why behind Content Marketing and Brand Storytelling.

  • The State of Content Marketing + Brand Storytelling
  • The Creative + Creatives from Brand Films to Webisodes to Always On Social Content
  • Influencer Marketing
  • Measurement + ROI
  • Platforms + Technology
  • Distribution + Channels
  • Content Studios
  • Brand Command Centers
  • Real Time Creative + Content Marketing
  • Marketing Orgs + Talent

WORKSHOPS KICKSTART YOUR BRANDS STRATEGY + CREATIVE

Strategy Workshop

Join other marketers in small groups to review the morning sessions, discuss different content strategies, and start ideating and documenting strategies for your industry and brand that you can take back and implement into your overall marketing strategy.

Creative Workshop

It’s time to get your creative juices flowing and start ideating all the different types of creative that you can create to engage your target audience. From brand films to webisodes, to always on social content, you’ll brainstorm with your groups and leave ready to produce content.

Breaks + Lunch Included

Don’t worry, we’ll take mini breaks to reset the mind and a catered lunch.

Content + Cocktails

At the end of the day, join us and other attendees for a special edition of “Content + Cocktails” to cheers each other, network, and discuss what everyone learned.

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Date and Time

Location

(To be confirmed in November)

Toronto, ON

Canada

View Map

Refund Policy

Refunds up to 30 days before event

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