Tourism Business Tuneup: Creating a Positive Online Image/Brand

Topics discussed are:

• Google my Biz

• Trip Advisor

• CAA

• All relevant travel related listings

• Creating the foot print you want

• Responding to negative reviews

• Tips on monitoring your online image

Matt Richardson is an expert on internet safety and building a positive online image (among others). He is a Professor in the General Education Faculty at Loyalist College where he teaches topics that include; using social media as a positive force and technology’s impact on modern society. As a speaker with the Human Resources Professionals Association (HRPA) Matt covers topics that include; social media background checks on potential employees and using the internet member of the Rogers Communications / Ryerson University Cybersecurity Catalyst project team where he collaborates with industry experts on a variety topics that include; cyber security and safety, technological skill development, digital footprint and image, and more. He is often sought out as a subject matter expert by the media with TV, Radio, and print coverage in Canada and the U.S. Matt began teaching safety skills in 2013 and in 2016 completed an Ontario Pol Source Intelligence” (OSINT) internet investigations. His background working in politics and the provincial and federal civil service and OSINT experience give him a unique perspective which has resulted in innovative programs that cover the full spectrum of online safety and digital excellence. In 2019 founded the “Digital Empowerment Project” (Canada) in partnership with a retired Internet Crimes Against Children (ICAC) investigator for the Ohio State ICAC Task Force.

Sponsored By Bay Of Quinte Regional Marketing Board