San Francisco, California
London, United Kingdom
February 24th and 25th in partnership with the Agri-food Management Institute, the Rural Agri-Innovation Network/SSM Innovation Centre will host the Transition Smart: Producer to Processor workshop.
An introduction to transitioning into processing on-farm, the aim of this workshop is to improve farmers’ understanding of market positioning, best practices in food processing, regulations and risks in processing start-ups, and ongoing labour and operational considerations.
Two weeks prior to workshop start date students receive, via email, a self-assessment package with pre-course work. One week prior to the workshop start date students have the option to participate in a conference call to review the self-assessment process and ask questions about the workshop.
• Choosing and assessing your idea
• Risk mitigation/risk tolerance
• Target consumer
• Marketing plan elements part 1: produce development, distribution and sales
• Marketing plan elements part 2: promotion planning, pricing, packaging elements
• Production planning: labour topics, quality assurance, production inspection protocol
• Financial planning: sources of funding, budgeting and P&Ls
• Municipal requirements and business registration
By the end of the two days you will be connected with the tools to become processors. Covering everything from operational planning, marketing, product development to pricing, distribution and sales. The workshop will focus on practical preparation tools that can be immediately implemented for identifying feasible value-added opportunities for your farming business.
Register now as space is limited!
The workshop is regularly offered at $299 plus HST, however thanks to support from Growing Forward 2 and Ontario Trillium Foundation, the workshop is offered this year for $125 plus HST.
Register online through Eventbrite or contact David Thompson:
David Thompson firstname.lastname@example.org 705-942-7927 x3027
The deadline for registration is Friday February 3rd, 2017. Space is limited so register today!
Amy Bracco has spent her entire 25-year career in food business development, first in brand management positions at Kellogg’s and Uncle Ben’s, then as Director of New Products for Dreyer's Grand Ice Cream in the U.S. Then, after attending the Culinary Management program at George Brown College, she shifted emphasis to hands-on development and commercialization of products and recipes for the frozen entree manufacturing as Development Chef for Marsan Foods Ltd. From there, she went to Loblaw Brands Ltd as a product developer for Meat, Seafood, Pies and Hors d'oeuvres categories.
Since then, she has started her own company, Toast Consulting, where she provides product development and business planning services for both the Canadian and the U.S. food industries. She has also developed curriculum materials and taught at George Brown and Georgian Colleges and acted as Business Advisor and Strategist for the Toronto Food Business Incubator.
Steacy den Haan and her partner own and operate Primeridge Holsteins, a small dairy farm in Grey County. With a need to diversify on farm, they constructed an on-farm cheese plant and began processing their own fluid milk into farm fresh cheeses. Through many ups and downs, they gained knowledge and experience in diversifying on farm, small scale processing, food regulations, sales, marketing and much more. www.primeridgepure.ca
This workshop was funded in part through Growing Forward 2 (GF2), a federal-provincial-territorial initiative. The Agricultural Adaptation Council assists in the delivery of GF2 in Ontario. This workshop was also funded in part through Ontario Trillium Foundation (OTF).
When & Where
Rural Agri-Innovation Network (RAIN)
The Rural Agri-Innovation Network (RAIN) is a project of the Sault Ste. Marie Innovation Centre (SSMIC) and NORDIK Institute. RAIN is supported by the agricultural community, municipalities, the private sector (farmers and businesses), and funding partners to conduct research and provide business development and networking support. RAIN’s vision is to build a resilient farm and food sector in northern Ontario through innovative research and agricultural development projects.