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UDI Okanagan Luncheon: This Changes Everything with David Allison

UDI Okanagan

Thursday, 26 October 2017 from 12:00 PM to 1:30 PM (PDT)

UDI Okanagan Luncheon:  This Changes Everything with...

Registration Information

Registration Type Sales End Price Fee Quantity
Members $45.00 2d 11h 37m $45.00 $0.00
Non-Members $65.00 2d 11h 37m $65.00 $0.00

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Event Details

UDI OKANAGAN LUNCHEON 

Oct 26, 2017

 

This Changes Everything

40,000 People Told Us What Motivates Them Most

 

 

  

PRESENTED BY: 

David Allison, Principal Advisor, David Allison Inc.

 

 

David Allison worked with a social scientist for two years to collect and analyze 40,000 surveys from across North America. His research proves that age, gender and income are irrelevant categories today. Demographics are not your destiny, and in fact, the data proves that #DemographicsAreDead. 

Along the way, he discovered valuegraphics, a tool that targets audiences based on shared values.  Valuegraphics are the new science of mass market motivation, because what we value determines what we do. Valuegraphics are up to 700% more effective, and dramatically reduce risk around creative decisions of all kinds. 

Valuegraphics will change everything. However, when combined with David's two-decades of experience in the real estate, community and resort development industry, David uses valuegraphics to spark ideas that are both pragmatic and insightful. 

Urban planners, condo developers, homebuilders, tourism/resort operators, city leaders, and economic development organizations will find this new way of approaching their goals enlightening. Adopting values-based thinking for planning, design, and marketing, helps us all create a better world. 

 

 PROUDLY SPONSORED BY:

City of Vernon

CanCADD Imaging Solutions




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When & Where


Coast Capri Hotel
1171 Harvey Avenue
Kelowna, BC V1Y 6E8
Canada

Thursday, 26 October 2017 from 12:00 PM to 1:30 PM (PDT)


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