$600

Multiple Dates

Underdog Growth Hacker

Event Information

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Location

Location

Lodge on Queen

251 Queen Street West

Toronto, ON M5V 1Z4

Canada

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

FOR ALL THE ATTENDEES WE ARE GIVING A FREE HOSTING OF THEIR WORDPRESS WEBSITE FOR 1 YEAR!!!

For the beginner Entrepreneur.

This 12-week hands-on workshop is designed and meant for individuals who are in the process of launching or relaunching a small business/personal brand. This workshop is very intimate and open to a small number of entrepreneurs. Each individual must bring their own laptop.

In addition, UGH & Zuluaga Media will be giving members who join this workshop, a 1-year free hosting plan for their new website that includes 3 email accounts.

The Workshop will run on Wednesdays from 6:30pm to 8:30PM at Lodge on Queen

Week 1:

Goals & Time Management

  • You will learn all about how websites are created and how web hosting works

  • You will learn how an email server works

  • How to install and configure WordPress websites will be shown

  • WordPress theme selection will be taught along with how to choose the right one for your website

Week 2:

Branding & Logo Design

  • You will learn about all of the most used social media platforms and how to benefit from them

  • You will learn how to create professional pages on Facebook, LinkedIn, Twitter, Instagram, etc.

  • You will be shown how to raise user engagement on all social media platforms

Week 3:

Introduction to Ad Management & Analytics

  • You will learn how to create, target, and publish ads on Facebook

  • How to come up with catchy ad descriptions will be discussed

  • You will be shown how to set up all metric tracking for Google Analytics

  • You will learn how to read and use Google Analytics to target prospective clients/customers

Week 4:

Google Webmaster Tools & Online Traffic Management

  • You will learn how to read Analytics and verify them

  • You will learn how to keep track of your website’s traffic

  • How to use Google Webmaster tools will be demonstrated

Week 5:

Podcasting & Video Blogging

  • You will create a YouTube channel and learn how to leverage it

  • You will learn how to attract users to your podcasts and video blogs

  • You will learn about the importance and the future potential of podcasts

Week 6:

SEO & Content Management

  • You will begin to understand the basics of SEO and how it’s used to get webpages to the top of Google’s search results

  • How to manage content in a way to influence SEO will be shown

  • How to write content so that SEO recognizes and prefers it will be demonstrated

Week 7:

Email Campaigns

  • You will learn how to build and write strategic email campaigns

  • The most popular email hosting website, MailChimp, will be demonstrated

  • You will learn how to set up templates and distribute mass emails

  • The importance of email campaigns will be discussed

Week 8:

Lead Management

  • You will learn how to create your own lead magnets

  • How to get the most out of your prospective leads will be discussed

  • Different approaches to calling and managing leads will be taught

  • How to generate good leads through several methods will be demonstrated

  • You will get an understanding of the difference between good and bad leads

Week 9:

Review and Q&A

  • The most important points from the seminar so far will be reviewed

  • There will be a lot of time put aside for questions and answers

  • It is advised to prepare a set of questions before attending

Week 10:

Video Editing Foundations

  • You will learn how to edit video recordings using a variety of softwares

  • You will be shown how to add special effects/visuals to recordings

  • How to use SEO towards video clips will be demonstrated (Graphic SEO)

Week 11:

Growth Hacking

  • You will learn about the origins and basics of Growth Hacking

  • You will get a sense of why it’s beneficial and cost-effective for your business

  • How to use a variety of Growth Hacking techniques will be demonstrated

  • Why Growth Hacking is essential for startups will be discussed

Week 12:

Final Review & Celebration

  • A full review of your strategy will be conducted

  • The main points from the seminar will be reiterated so that you get a lasting understanding

  • The seminar will end off with a celebration for completing the workshop


NOTE: The cost mentioned is for the full 12 weeks*

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Location

Lodge on Queen

251 Queen Street West

Toronto, ON M5V 1Z4

Canada

View Map

Refund Policy

Refunds up to 7 days before event

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