After this 30 minute session you will understand:

a - An outline of the new CMA Green Codes

b - How this guidance can apply to your firm

c - Examples of when and how you need to lean on the science (data)

d - The prosecuting bodies and what they are saying

Are you Greenwashing?

40% of firms are greenwashing - largely this is not deliberate

Can you be Greenwashing if you are committed to sustainability?

Being B-Corp, Fairtrade, Organic, GOTZ, Soil Association, Fairtrade or Vegan etc...doesn't mean that you are safe from - loosing credibility or compliance by misleading customers with your claims.

The 'what'?

The increase in ‘rampant’ greenwashing over the past few years has seen a significant shift fromThe UK Competition and Markets Authority (CMA) in regulating the language that organisations can use about environmental claims.

This “CMA guidance on environmental claims on goods and services” applies to all goods and services selling to UK consumers - is enforceable from January 2022.

Why is this happening?

1 - To protect consumers from unfair practices or misleading claims

2 - To make markets work well for consumers and businesses

3 - To elevate brands that are genuine in better environmental choices

4 - Greenwashing doesn’t help us leave the planet in shape for our children

The 'how'...

Rather than firms deliberately greenwashing most often this happens when marketing teams are unfamiliar with the science that underpins environmental strategies. It is important to correct as companies making misleading claims (deliberately or not) leads to consumers making ill advised choices, and the market becoming unfair for businesses that are investing in environmental protection.

Webinar - includes Q&A