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Understanding SEO and How to Use it to Help Grow Your Business

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WHAT IS SEO = Search Engine Optimization, is about helping search engines send more people to your website.

Want to get more leads, make more sales, and build your website’s visibility online with search engines like Google and Bing?

In this workshop, you’ll learn:

  • What is SEO and how has it changed?

  • How SEO can help your business or brand

  • How you can improve your search rankings and increase your site’s traffic

  • Why PR and SEO go hand in hand

  • How the wrong SEO can actually hurt your business or brand

  • Tools and resources to help you identify strengths, weaknesses, and opportunities to improve

  • Time will be set aside for a Q&A

Estimated Time for Workshop: 2 hours

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