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Understanding Your Brand's Value & Leveraging it for Growth

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Town of Richmond Hill Municipal Offices

225 East Beaver Creek Road

Committee Room 1, 1st Floor

Richmond Hill, ON L4B 3P4

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In his presentation, Paul will lead a discussion that explores how brands determine customer retention, first impressions, recognition, and how your business’ identity measures up in a competitive landscape. Paul will also invite attendees to reflect, explore, and leverage the power of branding as a key component of their marketing strategy – across multiple touch points and mediums.

Paul leads Treefrog’s digital and graphics design team with over 20 years of experience in award-winning art direction, brand strategy, and integrated marketing. His expertise in digital and traditional design, advertising, and visual artistic expression, has resulted in an impressive body of work for both startup firms and major brands. Bringing an undeniable energy and artistic vision to Treefrog, he applies research, analytics, and measured risk-taking in the development of effective creative solutions. Paul holds a commercial art diploma from Cardonald College in Scotland, and an advertising and graphic design diploma from George Brown College in Toronto.






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Date and Time

Location

Town of Richmond Hill Municipal Offices

225 East Beaver Creek Road

Committee Room 1, 1st Floor

Richmond Hill, ON L4B 3P4

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