Upcycled Food: Trend or Transformation?

Whole Foods declared Upcycling one of the top food trends to watch in 2021 and 60% of consumers say they want to see more upcycled products on shelves (MATTSON).

But is the food & beverage industry ready to meet this growing demand?

How can we scale what remains a very niche category?

And what is upcycling anyway?

These are some of the questions that will be addressed in a frank and authentic way by the leaders of four food companies in this unique and practical webinar on November 23rd, held as part of North America’s first ever Upcycled Food Fest.

You’ll hear from companies who have all adopted upcycling as part of their business and came together to launch the first ever Upcycled Meal Kit. They’ll share with you the challenges, the learnings, the highs and the lows and ultimately whether they would do it again.

And given that consumers are associating greater environmental benefit with the word “upcycled” than the word “organic” (Drexel study 2017), they will also address the opportunity - what it means for them, what it can mean for your business and whether it is just a trend or a real transformation in the industry.

This is the closest you will get to a “how to” of upcycling, so don’t miss it.

Register now - places are strictly limited.