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Upshifting Lead Generation in a Changing Market

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Keller Williams Referred Realty, Brokerage

156 Duncan Mill Road

Unit 1

Toronto, ON M3B 3N2

Canada

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In a market where there are many buyers and sellers transacting business, you know what to do and say, and leads are plentiful and come to you without much effort, you can be very successful simply receiving leads. You can even pick and choose with whom you work.

Not so in a shifted market. When the market has shifted, there are fewer total transactions, buyers and sellers respond differently, and leads don’t pour in like they used to. If you are not actively generating leads, you are seeing a real slowdown in your business.

Interestingly, veteran agents lead generate the same way through all kinds of markets—buyer’s, seller’s, or neutral—and not only survive the tough times, but thrive and grow their businesses. They know the truth—that lead generation is the engine to their real estate sales career, and is the habit they embrace and focus on each and every day, no matter what market they’re in.

Lead generation truly IS your business—without leads, you have no sales, no closings, and no income. There is no other activity you can do each day that will do more to build your business.

If you’re not lead generating, what are you doing? And if you are lead generating, have you mastered it? Are you truly focused on it?

Based on the book SHIFT: How Top Real Estate Agents Tackle Tough Times, class shifts your mind to match your shifted market.

Learn what causes a market to shift. Understand that the market is always shifting; the market is the market, no matter what the state; and people always need to buy or sell due to certain life-changing events.

See the opportunity in whatever market you're in, and understand the importance of returning to the basics of selling and communicating. Understand what buyers and sellers are thinking and how to address their concerns and expectations.

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Keller Williams Referred Realty, Brokerage

156 Duncan Mill Road

Unit 1

Toronto, ON M3B 3N2

Canada

View Map

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