User Acquisition is Hard
Wednesday, November 13, 2013 from 8:30 AM to 4:30 PM (PST)
San Francisco, CA
Mobile User Acquisition is hard.
So Tapstream and Grantoo are getting together to throw a one day mini-conference to get it all out in the open. Let's admit that most of us don't even know what we don't know and get on the same page.
The general idea is that the day becomes more sophisticated as time passes. So if you're totally new to user acquisition, show up for the first session in the morning and stay all day. The complexity of the lessons will grow with your knowledge base. If you think you're a vet and have very little to learn (you're probably wrong) but feel free to drop in later in the day. Come get the value you need out of the conference.
(Ticket price includes morning coffee/snack and lunch.)
Who Should Attend
Do you have a mobile app? Do you need more users? Then this is for you.
President, Kiss Metrics
Hiten Shah is the President and co-founder of KISSmetrics. He's been creating and growing both self-funded and venture backed SaaS analytics businesses since 2005. As an advisor, investor or service provider he's helped dozens of companies with marketing, product and growth initiatives from venture-backed startups such as SlideShare and Webs.com to Fortune 500 companies such as Samsung and HP. Hiten also helped coin the term growth hacker which has started to define the evolving role of marketing. He is a sought after mentor and advisor to entrepreneurs and their companies.
Hanno is the Co-Founder of games distribution incubator HitFox Group. He's currently building up the San Francisco office for the HitFox portfolio company, AppLift. Previous to that, Hanno worked for 7 years at McKinsey & Company and founded 2 companies in the online and mobile space. AppLift acquires high quality users for 150+ mobile game publishers and helps them monetize their traffic.
Ex-Head of Search and Discovery, Google Play
Ankit Jain is currently building a new startup in the mobile intelligence and big data space. Most recently, he was the Head of Search & Discovery for Google Play. He led the design and building of all of the algorithms and infrastructure that power the top lists, personalized recommendations and search engines in the Play Store. He joined Google via the acq-hiring of the Cuil team. At Cuil, Ankit helped build several parts of a web search engine from scratch and also designed the real time and social search engines there. Ankit is very involved with the entrepreneurial community via the Startup Leadership Program.
VP User Growth, Kiwi
Jean-Paul is currently the VP of User Growth at Kiwi, Inc., a mobile entertainment company that builds charming, enjoyable, and engaging games. Jean-Paul has experience running several large-scale marketing campaigns on both Android and iOS across 70+ marketing channels. Prior to joining Kiwi, Jean-Paul worked at Amazon and Summit Partners. Jean-Paul is a graduate of the Stanford Graduate School of Business and an alumnus of Boston College.
President & CEO, Playfirst
Marco is president and CEO of PlayFirst, Inc, a leading developer of mobile fun for family and friends, and its mission is to be the worlds first choice for fun. DeMiroz has over 20 years of experience in executive roles with leading technology companies and in global investments.
Prior, DeMiroz was president and CEO of Racktivity, a leading cloud platform provider. Before Racktivity, DeMiroz was with Trinity Ventures, focusing on early-stage media, entertainment and energy investments. He was also a Managing Director at Selby Ventures, and led its investments in digital media and Internet sectors. Selby was the one of the founding investors of Pandora. DeMiroz has worked at leading technology companies including Oracle, Sun, Silicon Graphics and General Magic, and his executive roles have encompassed CEO, President, CFO, SVP Business Development and VP Operations.
DeMiroz obtained an MBA from Carnegie Mellon University, where he received a Rockwell Scholarship; a post-graduate Engineer Degree in Aeronautics/Astronautics from Stanford University; an M.S. in Mechanical Engineering from San Jose State University; and a B.S. in Mechanical Engineering from the U.S. Naval Postgraduate School.
Lauren Feldman is a data evangelist and product manager who has been in the web, social and mobile entertainment space for over 8 years. She specializes in app discovery, growth and monetization of social and web entertainment; helping teams integrate data-driven decision making into their daily cultures. She has a background in fine arts and programming with a passion for machine learning. Lauren spends her free time painting, laughing and training Brazilian Jiu-Jitsu.
VP Sales, Flurry
As VP of Sales for Flurry, Inc, Todd is responsible for advertising sales across Flurry’s Demand Side Platform (DSP). This platform draws from the largest first party data set in mobile, Flurry Analytics, to deliver highly targeted ads within the Flurry Marketplace as well as leading Supply Side Platforms (SSP).
Previously Todd held sales leadership positions at Fox Interactive Media and CBS Interactive.
CEO, Super Rewards
Lyal is a serial tech entrepreneur with extensive experience in product development, business development and financing. After attending university at 14 years old, he’s been building companies for more than 10 years. Lyal co-founded Playerize, an alternative payments platform for game publishers and app developers with customers all over the world. Playerize acquired SuperRewards in 2012 and now has offices in San Francisco and Vancouver, Canada. Previously Lyal was a co-founder atOutcome3,Strutta and CyberCrowd.
Founder, ROC Applications
Rob has been working in the game industry for the last eleven years on everything from small start-ups to the largest IPs in the world. His background is in production and design, with a specialization in Free to Play games on mobile and social platforms. Rob has been working with app developers over the past few months to help create their strategies for User Acquisition, Monetization and Metrics implementations.
Anda Gansca is the co-founder and CEO of Knotch, a company dedicated to making opinions count. An opinionated person and a graduate of Stanford’s economics program, Anda has combined two of her passions at Knotch: self-expression and data-analysis.
Advisor and Troll
Kevin Li (@liveink) is a troll. He dropped out of the University of Waterloo in 2007 to work at a small startup called NeoEdge (which his PhD holding parents loved bragging about) as one of the first junior Business Development guy.
He left NeoEdge in 2008 to work at a little Facebook app company called Watercooler, went through all the rough times (ask me about stories), and quit to start his own social gaming company (fun fact: Kevin quit Watercooler right as it was rebranded to Kabam, now one of the top mobile gaming companies in the world).
After starting his own company, Kevin realized that being a founder is hard and so sold his company to World Golf Tour, ran mobile there, and woke up one day realizing that he didn't want to spend the rest of his life working on a golf game (so he quit).
GM North America, Applifier
Mickey Maher leads business development initiatives and is the North American GM for Applifier. He is in charge of driving both the Everyplay Game Replay and Gameads networks on iOS and Android. He brings a wealth of knowledge and experience in marketing and user acquisition. Prior to Applifier, Mickey served as Director of Business Development at Sometrics where he was responsible for both the Sometrics Payment Platform and the GameCoins.com products, and developing strategic partnerships with gaming publishers, payment companies and platforms. Sometrics was acquired by American Express in 2011 and Mickey worked in American Express' Serve eWallet group as Director of Business Development. Mickey holds a Bachelors of Science degree in Electrical and Computer Engineering from Purdue University and a MBA from the USC Marshall School of Business.
Account Director , User Acquisition at AdColony
Chris D'Avanzo is the User Acquisition Sales Director at AdColony, where he leads performance based user acquisition business for the world’s leading social and mobile app publishers. Previously, Chris spent over 5 years with LucasArts where he managed international sales of console and PC video games, which included products in the Star Wars, Indiana Jones, and Lego franchises. Prior to joining LucasArts, Mr. D'Avanzo held multiple positions at Vivendi Games (now Activision/Blizzard) where he was instrumental in developing sales and marketing plans for franchises like World of Warcraft, Half-Life2, and the Simpson's with many of the largest retailers in North America.
Founder and CEO, WGT Media
YuChiang Cheng is an entrepreneur who builds businesses around exceptional content. Co-founded WGT (World Golf Tour) in 2006 where he serves as CEO and is also an active angel investor mentoring startups in Silicon Valley (Openbucks, Viddy, BingoBash, Battle Bears etc…). WGT is home to the most engaged online sports fans and is the largest golf website in the world. World Golf Tour is the #1 online golf game and with its proprietary 3D HD technology has raised the bar for bringing console quality games to web browsers. WGT is one of the first sports games to pioneer the virtual item transaction model merged with an in-game advertising platform. In 2012, WGT launched WGT Baseball: MLB on Facebook, in partnership with Major League Baseball. WGT has also partnered with the USGA, R&A, ESPN, NBC Sports, Nike, Ketel One, Lexus, RBS, Taylormade and top brand sponsors. Prior to WGT, YuChiang served on the executive team at WagerWorks as the vice president of corporate development and product marketing, launching Virgin Games, World Poker Tour and Hard Rock Casino. WagerWorks was acquired by IGT for $90 million in 2005.
Kamo loves to apply the scientific method to customer acquisition and growth and everything else in life. As a co-founder at Lolapps, he ran the growth team and acquired millions of users for the company’s apps. Kamo’s talents include playing chess without a board and eating a lot of ramen.
Director of Business Development, Grantoo
Tyler runs the games side of the business at Grantoo, a multiplayer and tournament platform for mobile games. Before Grantoo, Tyler was the second employee at Betable and ran marketing for players and developers, covering everything from paid user acquisition to blogging and events. Tyler began his tech career in the True Ventures' True Entrepreneur Corps program, during which he also moonlighted as a marketing intern at Lookout Mobile Security. Tyler graduated from the Carnegie Mellon Tepper School of Business in 2010 with a BS in Entrepreneurship and Marketing.
Sr. Director of Developer Relations, Sponsorpay
Growth, Go Launcher
Norm Liang has been in Silicon Valley since 2001 working with mobile developers on their strategies for growth. He has been working on distribution for mobile applications since pre-loads with handsets and carriers in 2001 to the launch of Nokia’s Ovi Store, the first platform app store, to today’s app store. Previously, he’s worked at a few startups, most recently at Getjar. Today, Norm is part of the growth team atGo Launcher, one of the top publishers on Google Play making the world’s most popular launcher better.
You can follow him on Twitter @normanliang
User Acquisition Manager, Vungle
Brendan is one of the early hires at Vungle, joining just 3 months after launch of the ad platform. Previously from the Real Estate world, he spent the first few months grinding, building Vungle's list of advertisers, and learning the industry. Since then Brendan and the rest of the ad relations team have grown and diversified the advertiser base exponentially, allowing for Vungle to achieve sustained revenue growth quarter after quarter, and become the leader in high quality user acquisition on mobile.
Business Development, Tapstream
Mack does Business Development at Tapstream. Previously he's worn the hat of teacher, product manager, CEO, investment associate, producer, game designer and many others. He's really excited about the Internet in your pocket.
InMobi is an innovative mobile technology company that enables the world’s leading brands, developers, and publishers to engage global consumers. InMobi builds mobile-first technology platforms that leverage advances in big-data, user behavior, and cloud-based architectures to simplify advertising.
Grantoo immerses mobile game players in Fortune 500 advertising with brand-sponsored tournaments in their favorite mobile games. This powerful concept creates unmatched value for brands seeking to engage their audience on mobile devices, and generates substantial revenue for the game developers that publish these campaigns
Tapstream is a marketing dashboard for app makers that solves the user acquisition problem for apps. By using Tapstream to track acquisition, retention, and ROI across hundreds of channels, app makers gain complete clarity of marketing ROI, enabling them to reduce cost of customer acquisition and focus on channels with high customer lifetime value.
Tapstream provides mobile user attribution and the value add tools that allow you to take your app marketing to the next level.
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