Actions and Detail Panel
Ushering Your Company into the Age of Change
Thu, 23 March 2017, 5:30 PM – 7:00 PM PDT
With all that’s happening in the world today, there’s no greater responsibility for businesses and the people who work within them to recognize the need for inclusivity and social and environmental impact. There’s also no shortage of articles that talk about the importance of engaging employees, especially those of the connected generation. Many established and long-standing companies are finding themselves at a loss at how to engage their staff and perhaps revisit their values and what their brands stand for, let alone how to work toward having more impact in the world. In this presentation, staff and partners of Conscious Public Relations Inc. talk about how change is going to be necessary within companies, how to work with outside agents to recreate a new company story as a team, and how telling the story of change - and using Marketing for good - will result in better business for staff and customers alike.
5:30-5:45 - Check-in and introductions
5:45-6:45 - Presentations
6:45-7:00 - Q&A and feedback
Refreshments included. Please register early, as space is limited.
Stephanie Jhala-Akhurst, VIVE Collective
Stephanie is a multidisciplinary and creative force in the realm of business, social impact, and leadership. She brings over a decade of experience in business strategy, Corporate Social Responsibility, sales & marketing, culture, communications, performance, project & team management, and leadership coaching. In addition to an MBA from SFU’s Beedie School of Business, Stephanie has invested in 8 years of personal growth and leadership training, including an advanced Global Team Management & Leadership Program for difference-making entrepreneurs.
She has been involved in 7-figure deals in Fortune 500 companies, bringing clean water to 300,000 refugees in Africa, providing mission-critical software for organizations responding to natural disasters and war-torn crises, directing a TEDx conference, leading a team of 50+ people, and founding a non-profit, THE PACK girl gang, for female empowerment. She is the Founder of the VIVE Collective leadership program & mastermind for the boldest purpose-driven CEOs and Founders.
Elina Daoutova, Daoutova Creative
Elina Daoutova is a branding specialist and graphic design expert with more than 17 years of experience in brand, creative strategy, and marketing communications. Her unique conceptual vision, professional expertise, and intuition help her create powerful brands and campaigns that connect with people on an emotional level. As a strong believer in honest marketing where great brands = integrity + authenticity + consistency, Elina helps her clients create brand elements that are aligned with their values. She brings a diverse experience and a truly international aesthetic to her work. Her ability to think creatively and strategically allows her to deliver real enduring value to clients and projects. She holds a Bachelor of Fine Arts degree from the Stroganov Moscow State Academy of Arts and Industry College for Applied Arts, and a Bachelor of Graphic Design degree from the Sholokhov Moscow State University for the Humanities.
Cynnamon Schreinert, Conscious Public Relations Inc.
Cynnamon Schreinert is a Vancouver-based public relations professional with experience in creating publicity campaigns for corporate clients, arts organizations and community groups. Her prime skill set focuses on media and influencer relations. With a background in writing and performing, Cynnamon is able to craft and pitch a story in a compelling and engaging manner. With a smartphone always by her side, she is able to work with media quickly and effectively to meet deadlines, facilitate interviews and prepare spokespeople. With an organized and detailed eye for event planning, she has planned successful festival opening nights, product launches, media events, and retail store openings. Her strategic approach to planning creates a unique atmosphere at every event where the client’s brand is reflected in the tone and feeling of the event. She continues to explore various creative aspirations which include writing, acting, and photography, while continuing her volunteer work with the YWCA High School Mentorship program.
Sandra Nomoto, Conscious Public Relations Inc. (Facilitator)
Sandra Nomoto is the CEO of Conscious Public Relations Inc. She has over a decade of PR experience in an agency capacity, during which she was awarded 2009 Volunteer of the Year by Women In Film & Television Vancouver. She was featured in the 2010 CRAVE Guide alongside VitaDaily.ca and Danielle LaPorte, and rebranded her company in 2012 to focus on public relations campaigns for socially and environmentally responsible companies. Sandra is a member of LOCO BC and eWomenNetwork, and Conscious PR is a Certified B Corporation® and a member of 1% For the Planet and the Board of Change.