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Validate Series - Are You Ready For Market?

Tecconnect+ED Program through RINSA

Thursday, 9 November 2017 at 5:00 PM - Thursday, 30 November 2017 at 8:00 PM (MST)

Validate Series - Are You Ready For Market?

Ticket Information

Type Remaining End Quantity
Workshop Series - 4 sessions   more info 4 Tickets 30 Nov 2017 Free  

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Event Details

Description: This 4-week applied program will guide founders through the validation of a product and business model. Leveraging knowledge about the needs and pains of customers, participants will build a simple ‘MVP’ that addresses customer pain and validate it with customers. Throughout the program, founders will iterate on their MVP and business model based on customer feedback received. By the end of the program, participants will have sufficient knowledge to decide whether the venture is viable, and if so, feel confident to begin sales and running a business.

Audience: Entrepreneurs currently working on a business idea who have an understanding of basic startup concepts, and understanding of pains and problems experienced by customers. Participants with an idea or prototype who have not reached the point of sales or revenue will experience the greatest benefit from this program.

Program Dates:

November 9 – Minimum Viable Product: what is it, and how to build one

November 16 – Analyzing customer feedback, and creating competitive advantage

November 23 – Validating a business model, marketing, and sales strategies

November 30 – Presentations and feedback from expert panel


Bruce Thurston: Bruce has experience as a CEO President with a strong proven leadership track record. Bruce is a go-to-advisor for many organization in southern Alberta. Among his many accomplishments include his induction into the U of L Honor Society as a result of the wealth of knowledge and skill he has brought to his teaching role in the Faculty of Management as well as a Lifetime Achievement Award from the Chartered Professional Accountants of Alberta.

Darren Neuberger: Darren has always had a passion for helping others success in all aspects of their life. From a lifetime involvement in sports, especially baseball, he has lived through highs and the lows on the playing field as both a player and a coach. His love of sports has taught him many valuable life lessons of which he has rolled into his current profession as a Motivational Speaker, Presentation, Empowerment and Business Coach. Darren has held many of his clients make the transition to entrepreneurship and they are all flourishing in their chosen business endeavors. Darren’s expertise is helping clients discover their why, make the transition from their “job” to becoming an entrepreneur, all aspects of staring up their biz, creating and sticking to their goals, building their brand, effective and cost efficient social media marketing, sales and presentation building and delivery! Darren is a TEDx Talker, published author, cancer survivor with a worldwide client network and over 20,000 followers on social media. Darren has a gift for getting the best out of people and helping them achieve their entrepreneurial goals!


Have questions about Validate Series - Are You Ready For Market?? Contact Tecconnect+ED Program through RINSA

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When & Where

University of Lethbridge - Dr. Foster James Penny Building
324 - 5th Avenue South
Room PB200
Lethbridge, AB T1J 2B5

Thursday, 9 November 2017 at 5:00 PM - Thursday, 30 November 2017 at 8:00 PM (MST)

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Tecconnect+ED Program through RINSA

The Regional Innovation Network of Southern Alberta (RINSA), through the Tecconnect+ED programs, provides business advisors, workshops and access to funding resources to startup, small and medium size companies. All services are provided free of charge unless otherwise indicated.  

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Validate Series - Are You Ready For Market?
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