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Value Pricing Professional Services

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Waterloo Region Small Business Centre

200 King Street West

Kitchener, ON N2G 4G7

Canada

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You want to reach more clients. You want to scale your business.

But how can you move forward when...

  • You're still selling time for money - with limited hours in the day?
  • Behind the 8-ball, billing after the fact, with no stable cash flow?
  • Competing on price locally and globally?

Value pricing puts you and the customer on the same side of the table and is the way of the future in professional services. When combined with packaging*, value pricing helps clients to:

  1. Clearly understand clearly the value you're offering.
  2. Easily choose the products and services that best suit their needs.
  3. Open up their pocketbooks more easily and actually purchase what will help them the most.

Value pricing and packaging also helps you as a business owner to better organize your service offerings and naturally build recurring revenue and a stable cash flow.

Converting your business to value pricing is a journey involving definite steps and predictable obstacles. In our 2-hour seminar we will map the territory and explore the ins and outs of value-pricing your business. Here's a sampling of what we'll cover:

1. Understand what your clients find valuable about your business. (It may not be what you think!)

2. Develop pricing options and levels for products and services you already offer.

3. Deal with price sensitivity and learn how to develop levels that suit every client type and need.

4. Ace the Value Conversation.

5. Manage the fixed-price agreement and engagement process.

6. Manage your projects so everything runs smoothly, including scope creep and change orders.

7. Introduce Action Reviews to ensure high quality service.

Don’t be that under-pricing owner who wonders why they’re not making any money. Instead, build a high-value business attractive to premium clients who clearly understand the value behind value pricing.

Your business is going to love you for it!

Carrie Mulrooney

This month we welcome expert Carrie Mulrooney, founder and owner at Mulrooney & Associates Inc, a bookkeeping and accounting firm whose heart beats for small business. Carrie has extensive experience developing and implementing value pricing in her own business and in those of her clients.


Lois Raats

Lois Raats is founder and principal consultant at Ready2Grow Associates and originator of the Ready2Grow Learning Network. The Network meets 4th Fridays at the Waterloo Region Small Business Centre, Kitchener.


Reserve the date! November 24, 8:30 am - 4:30 pm...get ahead of the curve. 2018 GOALKEEPERS is a full-day workshop where we will organize our business strategy and goals for 2018. Location: MCC Ontario Office at 50 Kent St. in Kitchener. Watch for the reg page coming soon...

* Last spring we explored Packaging Your Services as a way to create the foundation for Value Pricing. Check out the slides here.


This seminar will sell out. Don't be disappointed!

Reserve your spot today.


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Date and Time

Location

Waterloo Region Small Business Centre

200 King Street West

Kitchener, ON N2G 4G7

Canada

View Map

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