Free

VBEC Seminar - Business Plan Series (Sales & Marketing)

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Vaughan City Hall, Committee Room 245

2141 Major Mackenzie Dr

Vaughan, Ontario L6A 1T1

Canada

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Description

The following topics will be covered, but not limited to, for the Sales and Marketing module:

  • Target Market
  • Geographic/Virtual Market
  • SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis of Competitors
  • Market Strategy
  • Niching
  • Positioning
  • Messaging/Pitch
  • Marketing Mix
  • Pricing
  • Market Planning
  • Goals
  • Marketing Tactics
  • Creating a Marketing Plan
  • Marketing Metrics
  • Sales
  • Sales Forecast
  • Sales Techniques
  • Sales Metrics & Close Ratio

Speaker: Liz Scott, Affinity Coach Consulting

The Entrepreneurial community knows her as the Business FireStarter for catapulting clients to extraordinary growth and results. This Marketing & Selling fireball has over 25 years’ experience as a senior Marketing and Sales executive in the IT Sector. She is an International Coaching Federation certified Business Coach who now leads entrepreneurs and small business owners well into 6 figures and beyond. Recognized as a force to be reckoned with in the Business world she is an international speaker, author, panelist, and strategist. She has the absolute privilege of working with clients across North America teaching them the most effective Marketing and Sales techniques based on their stage of business. Her clients hire her for her Marketing savvy, no BS approach and of course her signature trait of making Marketing and Sales fun! – Your GPS for Business Success

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Date and Time

Location

Vaughan City Hall, Committee Room 245

2141 Major Mackenzie Dr

Vaughan, Ontario L6A 1T1

Canada

View Map

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