Venture Boot Camp  Week 6 - Building Your Brand

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Venture Boot Camp Week 6 - Building Your Brand

Week 6 - Building Your Brand

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Innovation Quarters 43 Elm Street Greater Sudbury, ON P3C 1S4 Canada

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About this event

Discover the value of branding and how to appeal to your ideal customer. This session will explain how to create a brand essence that represents the core of your business.

This presentation is part of the Innovation Quarters’ Venture Bootcamp. This 15-week program helps early-stage and prospective founders validate their business idea and build a roadmap to launch or grow a business. View the full list of weekly programs here

Venture Bootcamp participants will also receive a voucher for one free IQ Hot Desk rental for each Bootcamp session attended which can be used during the duration of the program (reservations subject to availability). Learn more about our Venture Bootcamp at

Guest Speaker: Pam Therrien and Maggie Hobbs

Employer / Business Name: Petryna Advertising

Biography: Pamela Therrien joined Petryna Advertising as CEO in 2019, bringing with her more than 20 years’ professional experience in marketing, advertising, not-for-profit, charitable and private sector business. Before joining Petryna Advertising, she was Vice President of the Greater Sudbury Chamber of Commerce, Marketing Specialist at Science North, Development Officer at SickKids Foundation and previously worked for several major international advertising agencies, such as BBDO Toronto and Leo Burnett. Pam loves managing the creative process, and has worked with clients such as P&G, Zeller’s, Pizza Hut, Smucker’s, Sears, GlaxoSmithKline, and Dairy Queen.

While at Petryna Advertising, Pam has developed marketing strategies and managed creative development for clients such as Future North, M.I.C Canadian Eatery & Whisky Pub, GOVA Transit, Collège Boréal, Science North, and Ionic Mechatronics – just to name a few.

Pam holds an Honours Bachelor of Commerce from Laurentian University and a post graduate diploma in Marketing Management from Sheridan College.

Social Media:

• Facebook: @petrynaadvertising

• Twitter: @PetrynaAdv

• Instagram: @petrynaadvertising