In this webinar we will teach you the fundamentals you need to effectively use a tool like Google Analytics and Adobe Analytics to monitor the health of your business and identify growth opportunities.

Understand the fundamentals and process for web analytics to make your digital marketing better

Understand what Google Analytics or other analytics tools provide without being tied to a tool.

Demystify the common definitions in Web Analytics

Understand the difference between Web Analytics and Digital Analytics

Learn how to go full circle with Digital and Web Analytics