$100 – $1,200

Web Marketing & Growth Hacking Boot Camp 2019

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Location

Fort Tectoria

777 Fort Street

Victoria, BC V8W 1H2

Canada

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

Want to leverage web marketing, growth hacking and testing to uncover the secrets of growing your company?

Join us for this intense 2 day program and you’ll learn how to maximize growth while carefully controlling your budget.

You’ll also learn how to translate your company’s goals into an efficient multi-channel web marketing strategy (while using Growth Hacking to identify and validate your approach).

You’ll gain an understanding of the strategic functions of each web marketing channel as they apply to your overall strategy, as well as receiving guidance on creating your strategy.

Critically, you’ll learn how the many web marketing channels work together and how you can drive dramatically more return on investment through your marketing channels by having them effectively support each other.

Participants will leave these two days with a practical understanding of Growth Hacking and knowledge of how to create their own effective multi-channel web marketing strategy.

In short, you will leave with a clear understanding of web marketing as it applies to your business.

We’ll cover:

  • Principles of Growth Hacking, testing and trials

  • Practical Growth Hacking examples (for each Marketing channel)

  • Customer Targeting and Validation

  • Web Marketing Strategy

  • Content and Inbound Marketing

  • Online Advertising & Search Engine Optimization

  • Email Marketing

  • Social Media

  • Website Conversion & the Marketing Funnel

  • Tools of the Trade (dozens of free/affordable tools to get ‘er done).


In order to facilitate an intimate & collaborative program, we are capping attendance at 8 companies for this 3rd iteration of the Boot Camp. This is our last session planned in Victoria for 2018.

For our new, smaller class size we have adopted a “hands on” approach which includes live exercises to enable you to:

  • Define and target your audience

  • Strategically optimize your website to maximize conversion

  • Develop a tracking and Analytics strategy

  • Build a practical and effective SEO framework

  • Launch straightforward Google Adwords Search & Remarketing campaigns

  • Become effective at Facebook advertising and analysis

  • Develop a content and/or thought leadership strategy that fits your company.

This program is critical for:

  • Start-ups who need to manage costs while planning ambitious growth paths

  • Online Marketing Managers and Directors who need to manage multi-channel efforts with internal and/or external teams

  • Business owners and entrepreneurs who want to do better on the web

  • Individual channel specialists who want to drive even more value by better understanding the other channels

  • Anyone who wants to understand the “big picture” of Web Marketing & Growth Hacking and create their own meaningful strategy.

Agenda

9:00 a.m. to 5:00 p.m. each day.

Lunches, light refreshments and caffeine will be fully provided during the two days.

Companies may send a second attendee from their organization to audit the course for $100 (only 3 second seats available – please register early if you wish a second seat).

Warning!

This is a very fast moving and intense two day program. Participants should arrive ready to work hard and learn quickly. Participants should also clear their schedule in order to have a minimum of external distractions.

There are no specific pre-requisites for this course, although self-study materials will be provided in advance for those without any existing web marketing experience. Attending this Boot Camp without having some web marketing familiarity is not recommended.

Please get in touch through the CONTACT button below with any questions or if you prefer to pay via invoice.

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Date and Time

Location

Fort Tectoria

777 Fort Street

Victoria, BC V8W 1H2

Canada

View Map

Refund Policy

Refunds up to 7 days before event

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