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WEBINAR: How do I define my online target market (customers)?

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Part 2 of 4: How To Get Your Business Running Online - A Complete Walk-through

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**Webinar: you will be sent the link to watch prior to the date**

Part 2:

  • Defining your online target market (Avatar Worksheet)
  • Researching your target market (Google search demonstration)
  • Instagram demonstration
  • Q&A
  • Link to Homework and resources

Description: How To Get Your Business Running Online will be a 4 part series of webinars hosted by Megan Walsh of Rezerobiz and the Business Enterprise Centre of Bruce County.

This 4 part series will take the participants through a step-by-step process of how to transition their businesses from in-store to online. With the current pandemic affecting most walk-in businesses there is a need for training and education on how to make that transition happen. In this series we will guide you on transitioning your in-store products or services to online, finding your online target audience, and how to set-up and manage digital advertising campaigns to drive new traffic to your business.

This series is suitable for established businesses with a desire to create an online presence for their products and services. We will feature a crash course on setting up and running Facebook or Google Ads and building your new online audience.

Attendees can expect homework between live webinars and Q&A sessions. You will need a credit card number for setting up Google and Facebook ads accounts.

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