This two hour morning workshop will teach you to use Google Analytics to avoid common redesign mistakes and identify opportunities to improve your website.
This session will give you a step-by-step process to help you redesign your website in a strategic way, using data, not guesswork. We will look at how Google Analytics can help you make smarter decisions about your website, identify opportunities to improve your site performance and end with a worksheet of next steps to take for a redesign or refresh of your website.
During the two hour workshop we will cover:
- A brief introduction to Google Analytics, and why it's particularly helpful with planning a website redesign
- Avoiding the most common and costly mistakes of redesigning your site (solving the baby/bathwater problem)
- Identifying your top content, your biggest opportunities to get more visitors and what's working and what's not on your current website
- Dashboards that will help your site redesign go smoothly
- Do you really need to redesign your site, or can you just refresh it?
While this workshop is most useful to people already using Google Analytics on their website, you don't need to have any previous experience with the tool. We will introduce Google Analytics and how it works, then look at specific data and reports that will help you find out what's working, and what's not. We will help you identify your biggest opportunities for growth in traffic and conversions. A worksheet is included to help you remember the steps you need to take to plan your website redesign.
Can't make this session but are interested in getting a reminder about future sessions? Please get in touch here.
When & Where
Eric Squair - DataHabits.com
Eric Squair helps people in nonprofit organizations and independent businesses make decisions about their online work based on data, not guesswork. He does this by teaching my clients how to monitor the results of their online efforts, run experiments to improve those results, and solicit actionable feedback from their audience. This process helps them find out what’s really going on with their website, social media, email, and online advertising.
Eric has worked in online communications for more than a dozen years, mainly with large nonprofits working to change the world, but also with independent businesses who want to leverage the web. Clients including Greenpeace, Amnesty International, the David Suzuki Foundation and more. See DataHabits.com for more.