What Just Happened?
Inside the 2016 U.S. Election
December 14, 2016 | 4:00 - 5:30 PM | Chateau Laurier Hotel (Drawing Room) | Free to register
Donald Trump will be the next President of the United States.
To get there, he had to defeat 16 Republican primary challengers, and then navigate a federal campaign against arguably the most qualified candidate for President in American history.
Yet even with a well-oiled campaign machine, an army of GOTV volunteers and all of the digital, data and targeting lessons learned from Obama for America, Hillary Clinton lost the electoral college and conceded the presidency.
Sasha Issenberg, best-selling author and contributer to Bloomberg Politics, was embedded with the GOP during the home stretch of the 2016 campaign and got an inside look at Trump's operation, strategy (and in many cases, lack thereof), and path to the White House.
Did data and analytics win the day? What good is a ground game if not properly targeted? How much of the fake news content is noise and how much is consequential? And what lessons does this hold for progressives - both in US and abroad - who hope to run a positive campaign in the future?
Registration is free and open to the public.