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The Grand Gardens Downtown

68 Dennis Street

Sault Ste. Marie, ON P6A 1Y6

Canada

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FREE FOR STUDENTS AND YOUTH UNDER 29! Please message us to register!


Creating a name for the company is often a stressful experience for entrepreneurs. The properties that make a name successful often seem elusive, and many struggle to find a name that is available without sacrificing quality. In this workshop we'll look at what's at stake in the name and how to think practically about the role of name IP in your brand, marketing and messaging. We'll consider how a name is an opportunity to shape the way people think about your industry, to inspire, and to do important marketing work for your company early on. Investors may use the name as an indication of your ability to execute more generally, and a magnetic name can help you gain visibility at an early stage. We'll discuss strategy to craft a great name and a strong brand behind it, including how to distill your brand down to its core essence and how to identify opportunities for your name to stand out against competitors. We'll dive into the nuts and bolts of name development, including:

• Building a strong brand foundation for naming.

• Common naming pitfalls and how to avoid them.

• Understanding and moving beyond naming trends.

• How trademark and domain considerations often derail naming.


Lynn Nichols is the CEO of X Intellectual Property. A former professor of linguistics at Harvard University and UC Berkeley for 14 years (Ph.D. Harvard), Lynn brings significant expertise in language to name development and brand strategy. She serves as an advisor on name and brand strategy at Stanford's Center for Entrepreneurial Studies, Alchemist Accelerator, Women's Startup Lab, VC TaskForce and TiE Launchpad. Lynn has worked with a range of industries including consumer tech, B2B tech, cybersecurity, visual media, social media, biotech, healthtech, lifestyle tech, materials science, senior care tech, fintech, real estate, non-profits and PR in Silicon Valley and globally.

Under 29, or a student? Message us to receive your code to get in FREE.





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The Grand Gardens Downtown

68 Dennis Street

Sault Ste. Marie, ON P6A 1Y6

Canada

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