Wholesale connections: Building producer-institution partnerships

Actions Panel

Wholesale connections: Building producer-institution partnerships

Join us to learn about three Northern Ontario farmers' journeys of getting their products into wholesale retail and institutional markets

By Rural Agri-Innovation Network (RAIN)

When and where

Date and time

Thursday, April 6 · 9 - 10am PDT



About this event

  • 1 hour
  • Mobile eTicket

Have you considered entering the wholesale market with your products, but are unsure of where to start? This event offers an opportunity to hear from 3 producers who have experience negotiating with wholesale buyers as well as from those who have successfully established relationships with institutions procuring food.

Jeff Burke of Brule Creek Farms (Flour, Canola Oil Products), Mike Visser of My Pride Farm (Veal), and Peggy Baillie of Three Forks Farms (Vegetables) will be presenting on how they’ve made entering wholesale markets work for their farm businesses.

Speakers will describe their successes and challenges while sharing their strategies for overcoming barriers to getting their product into retail and institutional spaces.

About the organizer

The Rural Agri-Innovation Network (RAIN) is a division of the Sault Ste. Marie Innovation Centre (SSMIC). RAIN is supported by the agricultural community, municipalities, the private sector (farmers and businesses), and funding partners to conduct research and provide business development and networking support. RAIN’s vision is to build a resilient farm and food sector in northern Ontario through innovative research and agricultural development projects.