Why Growth Hacking is Bu!!$hit: Startup Sales & Marketing 101
Hacking gurus have promised startups a cheat code for scaling...and it’s a false promise. Yes, startups need to be nimble, test things, and be scrappy - but there is no shortcut to long term marketing success. Come learn how to spot the false prophets and find out what you should really be focusing on for startup sales and marketing success.
Greg Poirier is president of CloudKettle, a company that specializes in scaling Sales, Marketing & Customer Success for B2B SaaS Companies. A former manager at Radian6 (acquired by Salesforce) and executive at two other startups, Greg's also a sought after speaker at Accelerators and Incubators.
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