San Francisco, California
London, United Kingdom
Date: Thursday, October 13
Time: 2:00 – 4:00 p.m.
Location: Aurora Public Library (Magna Room)
Address: 15145 Yonge St, Aurora, ON L4G 1M1
Speaker: Doug Hohener, CreativeWorks Marketing
Your brand is your promise to your customer. You can’t be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be. A company’s brand is vital to its success. It explains what your company stands for, defines who you are, what you do, and how you do it. A brand establishes ownership, creates unity and provides a set of values to rally around.
An effective brand identity expresses your culture and your character and in turn, helps play a leading role in establishing your reputation in the minds of your customers. Every aspect of marketing engages the brand’s identity, which in turn reflects the brand values.
When & Where
York Small Business Enterprise Centre
The York Small Business Enterprise Centre, (YSBEC) serves small businesses in the northern six York Region municipalities: Aurora, East Gwillimbury, Georgina, King, Newmarket and Whitchurch-Stouffville.
The YSBEC is managed by the Regional Municipality of York’s Economic Strategy Branch and is a partnership with the Ontario Ministry of Research and Innovation (MRI). Each of the Region’s Small Business Enterprise Centres focus on providing support to both new start-ups and existing small businesses in their communities.
If you are starting a new business, or are an existing small business with less than ten employees, call us! We can help.