Sales Ended

Why the status quo isn’t good enough: Reimagining the Customer 360 with Dav...

Event Information

Share this event

Date and Time

Location

Location

Smith School of Business, Toronto Campus, Classroom 112

200 Front Street West

Suite 3020

Toronto, ON M5V

Canada

View Map

Event description

Description

Digital transformation is affecting every aspect of the customer experience - changing the way conversations are had, decisions are made, and actions are taken. 88% of customer data is ignored because systems weren’t designed to handle unstructured data created by digital processes such as web chats, emails, and social media. This session will explore why the status quo isn’t good enough anymore and how organizations can use modern big data technology to create an intelligent Customer 360 to personalize an omni-channel experience.

A little bit of information on Dave Corrigan, AllSight

Dave has over 18 years experience in enterprise software and led product management and marketing at IBM Big Data and Analytics. He has an MBA from Schulich School of Business and co-author of the book "Harness the Power of Big Data" The IBM Big Data Platform (2012).

Date and Time

Location

Smith School of Business, Toronto Campus, Classroom 112

200 Front Street West

Suite 3020

Toronto, ON M5V

Canada

View Map

Save This Event

Event Saved