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Will it fly? How to determine if clients will buy before you build

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TEC Edmonton

#4000

10230 Jasper Avenue

Edmonton, Alberta T5J 4P6

Canada

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Will it fly? How to determine if clients will buy before you build

One registration is valid for up to two people per company.

Before building a plane, engineers spend a considerable amount of time testing the aerodynamics of its design. This validation process allows them to understand how external forces will act (and hopefully) lift the aircraft.

The process and mindset is the same for savvy entrepreneurs.

Before you even build your product or service, you can (and should) test your ideas through a variety of methods. Here to share some of those methods with you is TEC Executive in Residence, Kurian Tharakan.

Join us on January 30 in the heart of Downtown Edmonton to:

1. Learn how to leverage free and paid internet tools to secure market validation such as

  • Google Search

  • Google Keyword Planner

  • Amazon

  • Facebook / Twitter / LinkedIn

  • Moz

  • Buzz Sumo

  • Surveys and Intercepts

2. Learn quick analysis techniques to determine how your competition is positioning itself

3. Build a product ecosystem model to determine your product's place and fit

4. Learn from case studies of successful product launches


About the Presenter


Kurian Tharakan

Executive in Residence, TEC Edmonton

Kurian has been a TEC Executive in Residence since 2014, assisting TEC clients with their go to market strategy. Kurian brings over 27 years of sales and marketing experience to his practice. Prior to TEC Edmonton, he founded StrategyPeak Sales and Marketing Advisors, a marketing strategy consulting firm, advising companies in numerous sectors including professional services, manufacturing, distribution, high technology, software, non-profit, medicine, and the life sciences. Preceding StrategyPeak, Mr. Tharakan was a vice-president sales & marketing for an Alberta-based software firm where his team achieved notable wins with several members of the US Fortune 500. Beyond advisory services, a significant portion of Kurian’s work involves teaching and writing on sales and marketing topics.


Connect with TEC

Is your technology-based company past the startup phase and you’re not sure how to grow? That’s what we’re here for.

TEC Edmonton provides an opportunity for qualifying entrepreneurs to work with experts in a vibrant downtown workspace.

Want to know more? Connect with TEC.

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Date and Time

Location

TEC Edmonton

#4000

10230 Jasper Avenue

Edmonton, Alberta T5J 4P6

Canada

View Map

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