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Women Entrepreneurship - Becoming a Social Maven for your Biz!

Women Entrepreneurship

Monday, 27 March 2017 from 11:30 AM to 1:00 PM (EDT)

Women Entrepreneurship - Becoming a Social Maven for...

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Becoming a Social Maven for your Biz!

w/ Selina Jane Eckersall (@selinajane on Twitter)
Entrepreneur + Founder of Digital Mass


Are you launching a business? Or perhaps you're already running a business. Social media can be very effective in helping you grow, network, and maintain visibility amongst your target demographic and peers. Social networks are very noisy, however, and it can be hard to know where to focus your efforts in a sea of never ending content. Now that social media marketing has reached a point of maturation, it's crucial to know how to best utilize social channels to distribute content. Social media is measurable, effective, and an affordable way to promote your business.


In this one hour workshop you'll learn:

- How to decide which platforms are right for you
- Creating a strategy that aligns with your audience
- Why you need a content schedule
- How to manage your time effectively
- Measuring your success on social
- Tips, Tricks and Takeaways (the Top 10 list)


SelinaSelina Jane Eckersall

Selina Jane Eckersall is an experienced digital marketing leader and entrepreneur with over 16 years experience in marketing; 12 in digital and 8 in social. Selina has founded several companies including No Vacancy Art; a non profit arts organization in Burlington, Appficient (a mobile marketing company - sold) and has worked with leading brands such as; Ford, Starbucks, BMO, and Macmillan Publishing.

Selina spent almost two years at one of Canada's most successful and well funded startups; Wattpad based in Toronto. In her role as Digital Marketing Lead she managed the Global social media strategy and the team and then went on to be the Global Business Marketing Lead, heading up the global B2B digital and thought leadership strategy in key markets.

Selina currently works with clients on content strategy initiatives, audience growth, influencer marketing, events and community management. Selina is educated in marketing and holds a direct marketing accreditation with the Canadian Marketing Association (with distinction). Selina loves community building, media, technology and contemporary art.


Have questions about Women Entrepreneurship - Becoming a Social Maven for your Biz!? Contact Women Entrepreneurship

When & Where

McMaster Innovation Park
175 Longwood Rd S
Conference Room C+D
Hamilton, ON L8P 0A1

Monday, 27 March 2017 from 11:30 AM to 1:00 PM (EDT)

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Women Entrepreneurship

The Women Entrepreneurship Series was founded in 2011 by the late Justin Policarpio. Justin was a proud feminist and worked tirelessly to foster equal representation in the entrepreneurship community. Justin graduated with a Masters in Engineering Entrepreneurship and Innovation from McMaster University, and subsequently co-founded a robotics-based company, Roboteurs.


At the age of 30, after a 5-year long journey with cancer, Justin passed away on September 20th, 2017; It was Justin’s wish that the Women Entrepreneurship Series continue beyond his years. He was a true Canadian entrepreneur; a proud Hamiltonian who worked tirelessly to make his home city a hub for innovation. Justin’s girlfriend, Navita Dyal, and dear friend, Shelley McQuade, have joined forces to continue the very meaningful work that Justin started. We are also grateful to Salma Burney who has very generously volunteered her time to assist with our administrative and social media related needs.


Thank you to our Sponsors:




Small Business Enterprise Centre














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